Advanced Television

Research

Mobile video boosts MENA OTT

The boom in smart phone and Internet penetration is transforming traditional television (TV) viewership patterns in the Middle East and North Africa (MENA), creating a vast, fertile market for over-the-top (OTT) video services, according to Over-the-top (OTT) Video Services to Transform TV Viewing in Middle East and North Africa Forecast to 2021, a new report […]

May 4, 2017

Integrated video solutions key to digital transformation

According to the findings of a report from video monetisation technology and services provider Ooyala, published in collaboration with specialist research and consulting firm Futuresource Consulting, content providers will seek integrated video solutions to minimise costs, streamline processes and provide growth opportunities at every step in the video lifecycle. The research, which included input from […]

May 4, 2017

Videology: “6x increase in Connected TV ad campaigns in 2 years”

Videology, a software provider for converged TV and video advertising, has released its Q1 2017 U.S. TV & Video At-A-Glance report. According to the report, Videology has seen a 6x increase in the number of ad requests for Connected TV since Q1 2015. In fact, today over half (56 per cent) of campaigns are run […]

May 4, 2017

BSG analyses potential broadband USO in UK

The Broadband Stakeholder Group (BSG) has launched Impact of a Broadband USO in the UK, a report commissioned from Plum Consulting to analyse the impact of the design considerations of a potential broadband USO (universal service obligation) in the UK. This report complements the technical advice produced by Ofcom in December 2016 for Government The Government announced in 2015 […]

May 4, 2017

Pubcasters leading investors in European content

A research report by the EBU’s Media Intelligence Service (MIS) that PSM (public service media) have actually increased their investment in content by 6.8 per cent over the last five years (2011-2015), despite a minimal 1.4 per cent increase in their revenues.  PSM offers good value for money with investment in content representing 54 per […]

May 4, 2017

SVoD 70% of European digital revenues in 2022

According to research conducted by Dataxis, 2016 was the last year where the physical video market (DVD, Blu-ray rentals and sales) weighed more than the digital video market (SVoD, EST, TVoD) in Europe. SVoD will generate 70 per cen

May 3, 2017

Germany: Amazon leads OTT market

Netflix has tapped into 5 million subscribers in Germany, taking a 20 per cent share of the OTT market, although Amazon Prime Video is still the market leader with a 47 per cent share. Netflix launched in the country in September 2014, where as Amazon Prime Video became available in February of the same year […]

May 3, 2017By Chris Forrester

AOL: “Shorter videos = bigger audiences”

The results from a AOL’s latest global research study reveal the consumer behaviours and industry trends driving the evolution of digital video, and point the way for advertisers and publishers looking to make the most of digital video in 2017. There are many challenges, but with consumers making digital video a habit – 92 per […]

May 3, 2017

Report: Mobile operators must embrace ad market

Mobile operators should be doing more to leverage subscriber data in mobile advertising, particularly in the face of stalling service revenue. A Strategy Analytics report concludes that the majority of operators are failing to take advantage of strong demand for transparent, precise and verifiable audience data from media buyers despite being perceived as providing “gold […]

May 3, 2017

Western Europe tops 100m pay-TV subs

Western Europe will avoid the curse of cord-cutting – at least for the next five years, according to the Western Europe Pay TV Forecasts report from Digital TV Research. The Western European pay TV market is mature, but, unlike North America, it will still gain subscribers between 2016 and 2022. Although this only represents a […]

May 2, 2017