Advanced Television

Research

40% US households video sharing weekly

Findings from research firm Parks Associates reveal that 39 per cent of US broadband households visit a video sharing site such as YouTube at least once a week. In total, 59 per cent of US broadband households visit an online video site on a regular basis. According to Glenn Hower, Senior Analyst at Parks Associates, […]

April 21, 2017

TVaaS opportunities to reach $1.5bn

According to the findings of its recent video software market report, TV as a Service: Middleware, CAS, DRM, Encoders, CDN, ABI Research’s evaluation of expectations of the new TV as a Service (TVaaS) business model finds that TVaaS revenues will grow from 10 per cent in 2016 to 35 per cent of video

April 21, 2017

Survey: UK broadband giants failing on service

The latest broadband customer satisfaction survey from consumer body Which? reveals that the UK’s biggest Internet Service Providers are still failing on basic customer service, speed and reliability. This year’s survey of 1,800 broadband users reveals big variations in levels of service, value for money, speed and reliability and found that the four biggest providers […]

April 20, 2017

Study: OTT to overtake linear TV within 5 years

Within the next five years, viewership hours of live-linear streaming OTT video will surpass those of traditional broadcast TV, according to close to 70 per cent of respondents in the 2017 OTT Video Services Study by Level 3 Communications, Streaming Media and Unisphere Research. The third annual survey on OTT trends was based on responses […]

April 20, 2017

60% US ‘net homes have at least 1 connected TV

Year over year, the number of homes with an installed connected TV device increased by six million, now totalling 60 per cent of US Internet homes, according to the NPD Connected Intelligence Connected Home Entertainment report. As the number of connected TV homes continues to grow, the devices used to make those connections have shifted. […]

April 20, 2017

Kantar: Ad industry at risk without measurement standards

Research released by Kantar Media warns that, if the advertising industry doesn’t find a way to measure performance accurately and consistently, Proctor & Gamble’s threat to pull spend from digital advertising will be just the tip of the iceberg. Dimension, a new international study

April 20, 2017

Nielsen, Google team for ad impression measurement

Global performance management company Nielsen has been named to Google’s Marketing Mix Model Partner programme. As a preferred partner, this programme enables Nielsen to collect Google advertising impression and spend data directly from Google in a standardised, granular and accurate way. Collectively, this

April 20, 2017

Spain: DTT and IPTV boom causes satellite freefall

Contrary to the rest of Europe, Spaniards mainly watch TV via DTT. This – combined with an increasing demand for IPTV – is putting satellite and cable TV in freefall. A report from SES Astra reveals that 60 per cent of Spanish viewers watch TV via DTT versus 26 per cent on average in the […]

April 19, 2017From David Del Valle in Madrid

France: VoD take-up growing

According to audience measurement and survey company Médiamétrie, acquiring video content online among the French is increasing. The company’s study, VOD360, notes that the viewer now has several on-demand options watch his or her favourite movies, series or documentaries, be it rental, subscription or purchase. While rental has been an important factor, the study suggests […]

April 19, 2017

57% of French homes have connected TV

The number of French homes with a connected TV rose to 56.8 per cent in the fourth quarter of 2016, up from 54.8 per cent a year earlier, according to a survey from French broadcast authority CSA. The most popular connection method for French onine viewers is via a set-top box provided by their ISP […]

April 19, 2017