Analysis of advertising expenditure in 55 countries by Digital TV Research suggests the global total will reach $219 billion in 2018, up by 32 per cent – or $53 billion – from 2012. The research firm’s TV Advertising Forecasts report suggests that TV advertising spend grew by 4.4 per cent in 2012 to $167 billion, […]
An academic study comparing box office revenues before and after the shutdown of popular file hosting platform Megaupload.com has found that box office revenues of a majority of movies did not increase after the shutdown. The study – Piracy and Movie Revenues: Evidence from Megaupload: A Tale of the Long Tail? – was undertaken by […]
In its latest pay-TV forecasts, Analysys Mason expects that the number of households taking pay-TV services in Western Europe will increase by 9.2 million to 113.3 million, which amounts to 8.9 per cent growth between 2013 and 2018. Take-up of OTT video services will grow much more strongly than traditional pay-TV services, but cord-cutting will […]
The smart set-top box and dongle market is expected to pass 18 million units in 2013 – higher than originally forecasted due to the arrival of Google’s Chromecast device. According to analysis firm ABI Research, overall the market is expected to grow with a 10.8 per cent CAGR (2013 to 2018) with less saturated and […]
Some 70 per cent of American adults ages 18 and older have a high-speed broadband connection at home as of May 2013, according to a nationally representative survey by the Pew Research Center’s Internet & American Life Project. The survey also found that 3 per cent of American adults go online at home via dial-up […]
According to new research from The Diffusion Group (TDG), Late Millennials (18-24s) who move into their first non-college residence are equally likely to sign up immediately for cable, satellite, or telco TV services as they are to delay or forgo it altogether. This data is drawn from TDG’s latest multi-client primary research project, Late Millennials: […]
Consumers are expected to spend $555 per person on new consumer electronics devices this year, a 9 per cent increase over 2012, according to the 2013 Household Penetration Study from global information company, The NPD Group. According to the report, nearly three-in-four (72 per cent) consumers expect to buy a consumer electronics product over the […]
The BBC’s iPlayer catch-up service recorded 242 million requests in July – up 38 per cent on the same time last year. Sport boosted live viewing and listening on BBC iPlayer thoughout July, with the proportion of live requests to TV and radio both up month-on-month to 15 per cent and 85 per cent respectively. […]
Focus on TV advertising has hit a three-year low as the gap between TV and digital narrowed to its closest point ever, according to a survey compiled by STRATA. Interest in digital advertising is closing in as several popular social media sites reached previously unseen levels of agency interest last quarter. TV advertising still remains […]
The number of pay satellite TV (DBS or DTH) homes will reach 251 million by 2018, up from 178 million at end-2012 and 103 million at end-2008, according to a new report from Digital TV Research covering 97 countries. From the 73 million pay satellite TV subscribers added between 2012 and 2018, India will provide […]