Advanced Television

Research

Spain: TV ad revenues still falling

Spain’s TV ad market continues to fall with a drop of 12.8 per cent to €884.4 million in the first half of the year, in comparison with €1.0142 billion in the same period the previous year. The FTA nationwide TV channels experienced an average drop of 12.9 per cent to €798.9 million taking 90.3 per […]

July 24, 2013From David Del Valle in Madrid

DTT boom extends beyond Europe

The number of homes receiving DTT signals will more than double between 2013 and 2018 – by reaching 553 million, according to a new report from Digital TV Research. The Digital Terrestrial TV Forecasts report, covering 97 countries, expects the number of primary DTT homes (those not subscribing to cable, IPTV or satellite TV and […]

July 24, 2013

Telcos must make critical assessments to remain profitable

A review of the full-year KPIs of 23 of the world’s largest telcos makes for sombre reading as revenues continue to decline, finds Ovum. Telcos will have to make a critical assessment of their assets and operations if they are to remain profitable, warns the global independent analyst firm. New research from Ovum examining the […]

July 24, 2013

Tablet sales up 65% in Q2

Tablet sales reached 51.9 million units worldwide in Q2 2013, representing 65 per cent growth over Q2 2012, and a 17 per cent quarter-on-quarter increase. Futuresource anticipates total tablet sales will exceed 252 million units in 2013, an annual growth rate of 63 per cent. Growth is beginning to be driven more by emerging markets […]

July 24, 2013

Spain: Pay-TV subs dip below 4m

The Spanish pay-TV market is in freefall in terms of subscribers. In the first quarter of the year, pay-TV subscribers dropped below the 4 million for the first time since 2009 to 3,926,844. A report from the CMT, the Telecommunications Market Commission, reveals that the fall in the number of pay-TV subscribers is intensified over […]

July 23, 2013From David Del Valle in Madrid

FCC: Increased pay-TV provider competition

Findings from the US’s Federal Communications Commission (FCC) indicate increased competition in the market for the delivery of video programming. The findings emerged as the FCC adopted its 15th Report to Congress on the status of the market. The Report, which covers 2011 and 2012, measures the market’s progress toward increasing competition and diversity in […]

July 23, 2013By Colin Mann

Broadcasters, media organisations missing out on revenue

Broadcasters are missing out on untapped content revenue, according to consumer research carried out by consultancy firm Ovum and commissioned by digital content technology specialist Avid. The study, which looked at consumer television viewing trends and preferences in today’s multi-screen environment, revealed that quality content remains the strongest driver of viewer engagement and that there […]

July 23, 2013

Google CPCs on tablet exceed desktops

The Search Agency, a global online marketing firm, has released its latest State of Paid Search Report which found that the second quarter of 2013 marks the first quarter ever in which tablet cost-per-clicks (CPCs) exceeded desktops, with the average tablet CPC on Google 1.7 per cent higher than the average CPC on desktop. “The […]

July 23, 2013

Innovid: Interactive ads improve awareness by 161%

Innovid, the technology platform delivering immersive video advertising, has released its Interactive Video Advertising Benchmarks: H1 2013 report, showing that campaigns leveraging video interactivity could increase ad engagement by 232 per cent. The report also shows that interactive ads produced significantly higher awareness rates, viewing rates, and more time spent interacting with the ad. Overall, […]

July 23, 2013

Sports rights inflation pushing up prices

The moment two or more bidders start offering huge payments for exclusive sports rights is the moment when the rights holder starts jumping for joy. A report from Berenberg Bank on the current amounts being handed over by BSkyB or BT for football rights says that costs are rising dramatically. The bank’s note says that […]

July 22, 2013By Chris Forrester