Advanced Television

Research

Olympics will set TV advertising records

The 2008 Beijing Olympic Games will lift television's share of the global advertising market to record levels next year, despite the medium losing market share in North America and parts of Europe, reports the global media buying and planning group ZenithOptimedia. According to Zenith's World Advertising Expenditure Forecast, worldwide television advertising spending in 2008 will […]

October 2, 2007

Mobile TV? Maybe

Results from a survey of 2,000 European consumers by market analyst firm Canalys indicate that half have no interest in watching any kind of TV on a mobile phone, even if the service was free. The findings highlight three potentially attractive mobile TV customer segments: The pay-TV subscriber: consumers that take pay-TV services (54 per […]

September 28, 2007

US VoD two hours a day by 2012

Within the next five years, Americans will be spending more than a third of their daily TV-viewing time watching on-demand programs rather than regularly scheduled shows and events, according to a new forecast by Pike Fischer. In a report on video-on-demand (VOD) usage, the market research firm says that the majority of households in the […]

September 26, 2007

Mobile TV to reach 120m by 2012

Worldwide annual consumer spending on mobile broadcast TV services is expected to exceed $6.6 billion (E4.7bn) by 2012, according to a new report from Juniper Research. It predicts 120 million mobile users in more than 40 countries are to receive broadcast TV services by 2012, compared to less than 12 million in 2007, with DVB-H […]

September 20, 2007

$41bn online and mobile advertising by 2011

MultiMedia Intelligence has reported that the new media opportunity of Internet advertising, Internet TV, IPTV advertising, mobile TV advertising and in-game advertising will grow to $41 billion (E29bn) worldwide by 2011. This will more than double the new media advertising segment of 2007, which collectively will reach almost $18 billion worldwide in 2007. The $185 […]

September 20, 2007

deo PMPs will outsell audio models by 2009

Driven by increased broadband penetration, declining prices, and a growing catalogue of online audio and video content, the market for MP3 players and portable media players (PMPs) will remain strong over the next five years, reports In-Stat . Nevertheless, the main reason consumers are purchasing portable MP3 players and video-capable PMPs today is for the […]

August 29, 2007

STB supply market up

The worldwide market for digital set-top boxes (STBs) experienced continued strong growth in 2006, with smaller Asian manufacturers advancing up the market share ladder, says IMS Research. Traditional STB stalwarts still remain the worldwide leaders, but are facing increased competition from lower tier manufacturers. The digital STB market reached an estimated 122 million units shipped […]

August 29, 2007

DVRs in 20% of homes

DVRs in 20% of homes New consumer research from Leichtman Group found that over one in every five households in the United States now has a DVR up from about one in every thirteen households just two years ago. Other key findings include: The mean household income of DVR owners is 33 per cent above […]

August 27, 2007

P2P worth $28bn over five years

The worldwide market for peer-to-peer and file-sharing services is expected to generate nearly $28 billion (E20bn) in revenue for carriers and ISPs over the next five years. An ever increasing number of cellular and wireline service providers are offering legitimate file-sharing and downloading services geared to the requirements of their end-users. According to a new […]

August 27, 2007

Ofcom: Internet up, TV down

Ofcom has revealed the findings of its latest survey on viewer habits. Its annual Communications Market Report reveals new trends in the UK's £50 billion (E72.4bn) electronic communications sector. Consumers now spend 50 hours per week on the phone, surfing the internet, watching television or listening to the radio. Average daily internet use in 2006 […]

August 26, 2007