WARC has unveiled The Marketer’s Toolkit 2026, revealing five critical trends set to disrupt global marketing practices and reshape brand strategies in the year ahead. From the vanishing middle market and the creator investment gamble to the great escape, AI-driven zero-click journeys and shifting consumer milestones, the report provides marketers with insights to transform these […]
With one month to go until perhaps the biggest social media exodus in history, Australia is getting ready to freeze 2.8 million young people out of their accounts, as part of a social media ban for under-16s. Around one in eight of Australia’s social media users are aged under 16, despite existing rules prohibiting under-13s […]
On average, Swedes watch 2.5 hours of video per day. The total viewing time has remained stable over a long period. What is changing is how people watch, reports Mediaivision. In just a year, traditional TV has dropped by 15 minutes in daily viewing time per person. That time is moving to digital platforms – […]
DAZN, the sports streaming platform, has announced a collaboration with TikTok that will see National League football streamed live and free via TikTok Live. On November 8th, Southend United will play Carlisle United – kicking off at 5.30pm – with the game streamed live on the DAZN National League TikTok channel, with no subscription required. […]
A quarter of people say they’ll buy their Christmas gifts on TikTok Shop this year, according to data from Kantar, jumping to 45 per cent of 16-34 year olds. TikTok Shop launched in the UK four years ago. Lynne Deason, head of creative excellence at Kantar, commented: “The media and retail landscape is much more […]
OnlyFans has renewed its partnership with sports streaming platform DAZN to bring boxing and combat sports fans exclusive content. OnlyFans will once again serve as an official sponsor and exclusive content creator platform for DAZN’s fight nights. Fans can expect OnlyFans branding around key DAZN events, fighter-led content on OnlyFans and the return of OFTV’s […]
BAFTA has announced the launch of BAFTA Playback, a new digital series presented in collaboration with Samsung, the Official Screen Partner of BAFTA. The series delves into career-defining moments and influences behind some of the most celebrated talents in film and TV, featuring commentary and clips curated by the actors themselves. Availble now on BAFTA’s […]
Four in 10 consumers say that watching social media videos and streaming services counts as ‘watching TV’, and that rises to 50 per cent for Gen Zs and Millennials, according to Deloitte’s latest Digital Media Trends study. This blurring of content matters for Hollywood, advertisers, and platforms alike: with social and streaming now interchangeable, they […]
More than one in 10 internet users have watched drama episodes lasting 10 minutes or less on social media, according to research from Ampere Analysis. The firm’s annual global survey of over 100,000 consumers shows ‘micro-dramas’ and ‘mini-dramas’ gaining traction on social media, with YouTube and TikTok the leading destinations. As younger audiences spend more […]
A fifth of US adults now regularly get their news from TikTok, up from just 3 per cent in 2020, reports Pew Research. During that span, no social media platform studied by the research centre has experienced faster growth in news consumption, a TikTok is primarily known for short-form video sharing and is especially popular […]