Advanced Television

Social Media

Study: TV top purchase influencer

US local broadcast television industry trade body TVB has released the findings of the 2024 Purchase Funnel Study which seeks to identify the importance of media platforms in influencing consumers during the purchase decision process. TVB commissioned GfK to conduct this study, which looked at consumers exposed to advertising across eight categories through ANY of […]

March 5, 2024

Research: Tech-savvy over-65s selling skills on social media

BT Group research reveals how tech-savvy over-65s are making an average of £650-a-year monetising their traditional skills online. While Gen Z (18-24 year-olds) might be better known for online side hustles, over-65s are knitting, sewing and baking their way to spare cash, often marrying a lifetime of expertise with digital skills to gain followers and […]

February 28, 2024

Lille scores WSC Sports partnership

Ligue 1 football team LOSC (Lille Olympique Sporting Club), has teamed with WSC Sports, the specialist in AI-driven content, to power the club’s digital content strategy. The partnership will see LOSC utilise WSC Sports’ cloud-based AI-powered video content solution to maximise its production capabilities and enable video content to be shared with fans more efficiently […]

February 23, 2024

Little Dot Studios expands Zig Zag partnership

Digital content studio and media network, Little Dot Studios (an All3Media company), has been awarded the three year YouTube channel management contract for Zig Zag Productions, the UK independent television production company. Little Dot Studios, who currently manages Zig Zag Productions’ Digital Copyright Management, turning viewing on unauthorised YouTube videos into an additional source of […]

February 23, 2024

Data: Super Bowl sponsor media value up 7%

Data on sponsor brand success during the Super Bowl LVIII broadcast on February 1th has been outlined in a report from Relo Metrics, providing insight into brand sponsor performance on and off the field during the game telecast.As the most-watched sports league in the US, the NFL stands head and shoulders above the other leagues. […]

February 16, 2024

Record Super Bowl audience for Sky Sports

Super Bowl LVIII averaged 514k viewers on Sky, which makes it the most watched Super Bowl on record for Sky ahead of last years which averaged 344k (+49 per cent). The game on February 11th was also the most watched NFL match ever on Sky ahead of Bills v Bengals in the playoffs in 2023 […]

February 16, 2024

Little Dot Studios to bolster S4C YouTube channel

S4C digital content studio and media network, Little Dot Studios, has announced a partnership to bolster the public service media provider’s YouTube offering. The move reinforces S4C’s commitment to future-proofing its output and showcasing Welsh language and culture. S4C has received £7.5 million of additional funding from the UK Government’s Department of Culture, Media, and Sport […]

February 12, 2024

Little Dot Studios launches 10 new channels

Ddigital content studio and media network, Little Dot Studios (an All3Media company), has launched 10 new digital broadcast channels as it looks to expand the reach of its owned-and-operated Network and maximise revenue opportunities for its partners. Using data to identify cross-over areas of interest in audiences, the 10 new channels brands will increase the […]

February 9, 2024

Snap to axe 10% of staff

Social media company Snap, owner of Snapchat, has announced plans to cut around 10 per cent of its work force – which will amount to some 500 employees. “In order to best position our business to execute on our highest priorities, and to ensure we have the capacity to invest incrementally to support our growth […]

February 6, 2024

NetRange enables TikTok on smart TVs

NetRange, an Access company and provider of white-labelled, turnkey smart TV and OTT ecosystems, has announced a collaboration with TikTok, to enable users of the social media platform to access TikTok content globally on TV through the NetRange Smart TV Portal. “With an installed base of around a billion smart TVs globally, and with particularly […]

February 2, 2024