According to research consultancy TDG, the next few years will see the transformation of social TV interactions, with Facebook overtaking Twitter as the chosen medium for social TV activity. Social TV activities — that is, the use of social media platforms to discuss, comment on, or enhance the television experience — are quite common among […]
Bloomberg Media has announced a range of ad tech tools, designed to provide commercial partners in EMEA with a best-in-class technology suite to reach a high-value audience with the right content in the smartest and most effective way yet. These tools will enhance the commercial offering from Bloomberg Media for advertisers seeking to access an […]
Formula E – the electric single-seater car race series inaugurated by motorsport’s governing body – is looking to enhance further its position as the leading digital motorsport channel by a new collaboration with Facebook to enjoy unprecedented levels of exclusive content and opportunities to engage with drivers, teams and events taking place throughout the course […]
The Huffington Post has unveiled #PowerShift, a new HuffPost Original docu-series hosted by Game of Thrones actress, Sophie Turner. #PowerShift examines the power of social media and the revolutionary ways in which today’s youth are embracing it to create positive change around the world. Throughout the 10-part series, Turner, will share remarkable stories from across […]
Global beauty company Coty has entered into a definitive agreement to acquire digital marketing firm Beamly. Beamly’s main focus is on driving audience growth and engagement for consumer brands in digital media. While Beamly is active across all digital media including online video, its core capability suite centres around social media, where it has consistently […]
Real-time social video specialist Grabyo will again enable Formula E – the electric single-seater car race series inaugurated by motorsport’s governing body – to provide unrivalled behind the scenes footage and produce in-race highlights to be distributed to social media channels including Facebook, Twitter and YouTube. Grabyo will continue to allow Formula E to reach […]
Facebook is testing a new video section on its social media platform. The feature appears on both the web and app versions of its service, and aims to make it easier for users to “discover, watch and share” clips uploaded to the site. Facebook said only a “small number of people” would initially be able […]
Snapchat has shut down its Snap Channel says Marcus Wiley, Head of Program Planning and Development, who is leaving. Launched in January, the social network hired former Fox SVP Comedy Wiley as programming head. A team of about 15 people was assembled with the goal to develop and produce content for Snap Channel on the […]
Twitter users will have to watch pre-roll advertising on videos in tweets, thanks to Twitter’s new Amplify service on the social media platform. Amplify will insert advertising into relevant videos based on categories chosen by the advertiser. It has similarities to the model used by YouTube, which offers payment to YouTubers for featuring short ads […]
Nicola Mendelsohn, Facebook’s vice president for EMEA has suggested that although time spent online is now eclipsing time spent on television, we are living in a golden age of TV, with Facebook and TV “happy bedfellows”. Delivering a Media Mastermind Keynote, she noted that video is exploding, quoting Cisco research predicting that it will account […]