Data from Kantar Media reveal sthat music awards shows and reality TV competitions have driven some of the biggest moments of Twitter engagement by television viewers since the Kantar Twitter TV Ratings launched in October 2014. The results, taken from the first 12 months of the Kantar Twitter TV Ratings, show that a combination of […]
Facebook has commenced testing the ability for people to share live video on Facebook, starting with a small percentage of people in the US on iPhones. “Live lets you show the people you care about what you’re seeing in real time — whether you’re visiting a new place, cooking your favourite recipe, or just want […]
As Sky announces its $0.3 million investment in TV4 Entertainment, an Ampere Analysis report looks at the company’s investments in start-ups and next generation assets. With 11 such investments now under its belt since its start-up strategy began, how is the broadcaster future-proofing itself against the changing TV landscape? Ampere has identified five core developments […]
Today’s TV audiences often use social media while watching live series, with many authors gathering on Twitter each week while viewing. According to research from Nielsen, Tweets sent during live airings, which make up the majority of weekly series programme Tweets, could affect more than just those tuning in live. They also lead to valuable […]
The number of videos viewed every day on social-messaging app Snapchat has tripled since May this year to six billion according to figures published in FT. However, the data doesn’t reveal the average viewing time per video. Last week, Facebook said it was now registering eight billion views a day of video material posted on […]
Facebook now averages 1.1 billion users per day, according to its Q3 results, which also revealed the company made more money on mobile advertising alone than the whole business took in during the same period last year. The social media giant’s total revenue amounted to $3.4 billion (€3.1billion) during the third quarter. Chief executive Mark […]
Research from GroupM, commissioned by Thinkbox, has revealed different media channels’ effects on driving response and TV advertising’s evolving and often hidden role. Types of advertising response measured in the study – called ‘TV Response: new rules, new roles’ – were via e-commerce, bricks and mortar and telephone. The study identified the additional consumer response […]
LaLiga and social video platform Grabyo have teamed up to give fans access to the football league’s biggest teams and stars. The partnership aims to help LaLiga connect with the next generation of football fans and activate audiences both in traditional markets such as Europe and South America, as well as new regions such as […]
Social TV behaviours have continued to evolve over the years; shifting from consumers passively consuming TV – to socially consuming TV as more and more social media becomes accessible via different devices and sources. A study from the Connected Home UX (CHX) group at Strategy Analytics has found that while use of social media when […]
A report released by Common Sense Media finds that teenagers (ages 13-18) use an average of nine hours of entertainment media per day and that tweens (ages 8-12) use an average of six hours a day, not including time spent using media for school or homework. Despite the significant amount of time teens and tweens […]