Advanced Television

Social Media

O2 partners with 4Music

4Music part of the Box TV Network, announces sponsorship deal with O2 as they join forces to find undiscovered UK vlog talent. Tapping into the global vlogging phenomenon and hunting for a new 4Music social screen star, the O2 sponsored Vlogstar talent competition opened on the 14th of July. To enter, aspiring vloggers will be […]

July 16, 2014

World Cup breaks social media records… again

Germany’s World Cup final victory over Argentina smashed global records on Twitter, and has also become the biggest sporting event in Facebook’s history. Twitter said that Germany’s 1-0 victory peaked at 618,725 tweets a minute, easily breaking the previous record of 580,166 set during the team’s 7-1 crushing of Brazil in the semi-final. However, the […]

July 14, 2014

Second screen apps flourish in World Cup

During some World Cup qualification matches, more than 400,000 dual-screeners participated at the same time, in sync with telecasts, according to Visiware. The World Cup has become a milestone event for global second screen TV apps, as evidenced by engagement on such diverse apps as Televisa’s Deportes (Mexico), ESPN-Sync, and “L’Equipe” Connect (France), powered by […]

July 10, 2014

Brazil’s beating = records for German TV and Twitter

Germany’s coverage of the nation’s football team demolishing Brazil 7-1 in the World Cup semi-finals drew a peak audience of 32.6 million viewers, making it the most-watched programme in the country since records have been kept. The match drew an 87.8 per cent share of all TV viewers, according to the Hollywood Reporter. BBC1’s coverage […]

July 9, 2014By Nik Roseveare

World Cup boosts social media usage 300%

Allot Communications has revealed the results from its analysis of mobile application traffic surrounding the 2014 World Cup. Real-time data showed that usage of mobile sports apps such as ESPN, BBC sports and Eurosport was up 300 per cent above average levels during game times. Allot’s granular analytics also showed that Facebook, Facebook Messenger, Instagram, […]

July 9, 2014

Your MTV Top 20 driven by social media

MTV has confirmed the launch of Your MTV Top 20, aiming to be the world’s most comprehensive weekly music video chart and the only one ultimately determined by fan interaction via social and digital media. The Your MTV Top 20 chart will be compiled based on fan interactions with the week’s most popular global music […]

July 7, 2014

Facebook buys LiveRail

Facebook is to acquire LiveRail, an advertising technology company that helps companies such as Major League Baseball (, ABC, A&E Networks, Gannett, and Dailymotion serve better ads in the videos that appear on their websites and apps. LiveRail is the world’s largest programmatic platform for video publishers, with 170 employees across four offices, hundreds of […]

July 3, 2014By Colin Mann

Beamly relaunch brings record traffic

Social TV platform Beamly has seen its number of monthly active users triple since Q1 and the associated re-branding, accompanied by major increases in weekly visit frequency and user retention. The free app was reborn under its new brand in April of this year coupled with widening positioning that took it from its 2nd screen […]

July 3, 2014

For 56% of 18-34s tablet is TV companion

Tablets, especially for younger owners, are an extension of the TV viewing experience.  According to the new Connected TV App Discovery Report from NPD Connected Intelligence while watching TV, 56 per cent of US tablet owners age 18-34 use their tablet for

June 24, 2014

Resolution TV-synced ads on Twitter

Civolution, a provider of technology and solutions for identifying, managing and monetising content, and Brand Networks, a provider of data-driven social marketing solutions, today announced a partnership allowing brands and agencies to buy Twitter ads in complete synchronisation with TV commercials. Brand Networks and Civolution worked together with Resolution Media, Omnicom Media Group’s global search […]

June 16, 2014