Hispanic Americans are leading the adoption of smartphones and tablets as media devices, according to research conducted by Specific Media, a Viant company and SMG Multicultural. The research examines how Hispanic Americans – the second largest and fastest growing ethnic group in the US today – use the Internet, smartphones, tablets and TV in their […]
With social media a television programme can get positive or negative feedback from a viewer almost instantaneously. Given this growing trend, one would think social media is dominating the battle for TV viewership. But, surprisingly, social media
Parks Associates research released at Mobile World Congress shows app users regularly use nearly 8 apps on their smartphone and nearly 7 apps on their tablet. The average user spends
Eurosport’s coverage of the 2015 FIA World Touring Car Championship is to incorporate social media integration for the first time with driver Twitter and Instagram activity featuring on a split-screen view before each race and during the repair time. Thanks to software from specialist company Spreadfast, fans will get to read the latest thoughts from […]
EastEnders’ ‘Who killed Lucy?’ 30th anniversary story created a social media frenzy last week, with one million tweets sent during the live show. But despite the online engagement generated on Twitter around one of TV’s most-anticipated events, consumer behaviour indicates a new trend for social TV. These are the findings of social discovery platform Beamly, […]
Twitter says “a lot more coming on the mobile video front” as it revealed it now sees more than 1.5 billion Vine loops a day for its short video service. CEO Dick Costolo told the firm’s earnings call that the launch last week of a new feature that lets Twitter users capture, edit and share […]
Super Bowl XLIX lived up to high expectations, delivering a major increase of 105 per cent in customer conversion rates and an even greater jump of 163 per cent for social tactics, according to business intelligence from The Exchange Lab. With record-breaking ad prices, this year¹s Super Bowl Sunday received unprecedented media attention with advertisers […]
The majority of brands who invested in advertising during Sunday’s Super Bowl failed to integrate TV advertising campaign buys with their online and mobile presence during the big game, according to a study conducted by wywy, a cross-screen advertising and real time TV-ad tracking company. For 56 different US TV commercials
The social TV experience takes television viewing one step ahead by allowing users to interact with other viewers while watching a regular broadcast programme. Opening up traditional television to the intriguing world of the Internet, social TV provides a new definition to the concept of socialising over TV, according to a report from GIA. Social […]
French ratings institute Médiamétrie has launched, in association with Twitter, its Twitter TV Ratings tool that measures the number of tweets made in relation to a television programme. Proving that entertainment programmes are amongst the most tweeted about shows – and also engage viewers beyond the broadcast of the programme itself – Médiamétrie points out […]