French commercial media group TF1 has launched ‘Focus’, a full social and digital news journal conceived in partnership with Facebook. Focus will be available on web portal MyTF1 and via the Facebook homepage of ‘TF1 Le JT. This social news bulletin is set to select and cover the news most discussed across social networks. Focus […]
UK digital communications company EE has unveiled a host of updated features for EE TV set to launch on the 25th August for new and existing customers. Focused on personalisation and social sharing, the new additions have been developed with mobile front of mind. Building on EE TV’s original features, the latest software update allows […]
Guidelines have been published for video bloggers (vloggers) who enter marketing relationships with brands. The new rules encourage vloggers to label advertising content and explain when they have been asked to feature products sent to them by companies. The Committee of Advertising Practice (Cap) has issued its first guidance since a landmark Advertising Standards Authority […]
A top Deutsche Telekom executive has said companies such as Google and Facebook should subsidise subscriber’s mobile tariffs as their advertising “eats into” data allowances. In a blog on LinkedIn, Tomasz Gerszberg, SVP technology strategy, governance and programs, said the future model of mobile advertising delivery needs to be changed. The FT reported that Deutsche […]
Brandwatch, the social intelligence company, has analysed the social media use of the five terrestrial broadcast networks to see how these channels use social media networks to connect and converse with their core user base. Five different categories of broadcast social media activity were analysed
The second season of the Indonesian version of The X Factor is celebrating success having received over six million public votes through its partnership with Google. The X Factor Indonesia is just the second TV show in the world to use the Google Search voting platform after American Idol, produced by FremantleMedia North America, introduced […]
Facebook video ads have proven such a hit that they will now start appearing beyond the newsfeeds of the social media giant. The company has confirmed it is expanding its autoplay video ad format to the third-party publishers that plug into its mobile ad network. Facebook will also make available slideshow-like carousel ads and dynamic […]
Shareablee, the social media audience analysis firm that partners with US TV and cable networks CBS, NBC, ESPN, Univision, FOX News and CNN, among others, has released a July ranking of the most socially engaged TV Networks in the US. The ranking, which includes all television shows and the main network brand accounts under their […]
Facebook has launched a live video function for celebrities on its Mentions app. The feature will allow any famous user with a verified account to broadcast to fans who follow them. If viewers don’t catch the broadcast live, they can watch the video later on the public figure’s page, which is different than similar services […]
Pixel Power, a supplier of broadcast graphics and automation solutions, has enabled the UK’s Channel 4 to broadcast the world’s first Twitter-determined commercial break. Polydor Records wanted a new and engaging way to launch Shine, the new single from electronic pop trio Years & Years. The solution, worked out with broadcaster Channel 4, was to […]