Advanced Television

Social Media

Turkish court part lifts YouTube ban

A Turkish court has ruled that a blanket ban of YouTube violated human rights and ordered most of the restrictions be lifted, citing a supreme court ruling this week that scrapped a similar ban on microblogging site Twitter. The state telecoms authority on March 27th blocked access to YouTube, Google’s video-sharing site, after anonymously leaked […]

April 4, 2014

Deloitte: Demand for multiplatform content up

Digital omnivores – those consumers who own a trio of tablets, smartphones and laptops – continue to grow, driven by the proliferation of new platforms and increased device adoption. Deloitte’s eighth edition of the Digital Democracy Survey reveals that over one third (37 per cent) of US consumers are now digital omnivores, a 42 per […]

April 2, 2014

SecondSync joins Twitter

UK-based TV social media analytics company SecondSync is to become part of Twitter. In an announcement on its website, SecondSync says it is “very proud” of the business it has built up over the last three years. “Through our social analytics products, we’ve enabled clients in the broadcast and advertising industries to realise the value […]

April 1, 2014By Colin Mann

#TVTwitter helps brands get closer to conversation

Research by Twitter and Thinkbox, the marketing body for commercial TV in the UK, has revealed how and why the UK is increasingly using Twitter while watching TV – and how advertisers can be a welcome part of their conversations. The study – #TVTwitter: how advertisers get closer to conversation – launched at Advertising Week […]

March 31, 2014

Turkey blocks YouTube

Turkey’s telecommunications authority has blocked YouTube, exactly a week after trying to prevent people from accessing Twitter and just three days ahead of local elections. The move came just hours after a leaked recording published on YouTube seeming to show a top officials discussing a possible attack against Jihadist militants in Syria. The block was […]

March 27, 2014

Facebook data by 4C aids media buyers

A research company working with Facebook is releasing a study showing how data from the social networking site can be used to better target and buy television commercials. The analysis of public Facebook data by 4C, which has been applying computations science to big data for 20 years, found connections between the brands people interact […]

March 26, 2014

Australia: Social TV on the rise

Research from Nielsen’s 2014 Australian Connected Consumers Report shows the number of online Aussies aged over 16 engaging in Social TV (posting comments or reading others’ comments about the TV content they are viewing) is growing, with close to half (44 per cent) participating in 2013 – an increase of seven percentage points versus the […]

March 25, 2014

Facebook: ‘With TV, primetime is all the time’

Combining the power of TV with social media can significantly benefit engagement with content, according to Nicola Mendelsohn, VP EMEA, Facebook. Delivering a keynote speech at the PromaxBDA Conference in London, she told delegates from the content marketing and creative communities that the proliferation of devices had meant significant changes both in Europe and across […]

March 24, 2014Colin Mann in London

Nielsen Twitter TV ratings expand to Australia

Nielsen, the global provider of information and insights into what consumers watch and buy, has confirmed it will bring Nielsen Twitter TV Ratings to Australia. Nielsen Twitter TV Ratings, together with Nielsen’s full suite of Twitter TV Solutions, will enable the TV industry – including TV networks, agencies, and advertisers – to measure, understand and […]

March 24, 2014

Premium video ads on Facebook

Social network giant Facebook has announced that video adverts will soon start appearing on its users’ News Feeds, following months of testing. In a blog post, Facebook product marketing manager Susan Buckner wrote: “In December, we started testing Premium Video Ads as a way for advertisers to drive branding objectives on Facebook. Starting today, we’re […]

March 14, 2014