Facebook launched its Atlas advertising service, enabling it to better track its 1.3 billion users’ web browsing activity. Facebook claims it has rebuilt Atlas from the ground up since it acquired the software from Microsoft earlier this year. A Facebook blog post reads: “Today, we are announcing the launch of Atlas. We’ve rebuilt Atlas from […]
Twitter activity can provide key insights into TV viewing for brands and broadcasters, complementing existing TV ratings. A study by Kantar Media – A Year in the Life of TV and Twitter – provides an in-depth look at the relationship between what users say and read about on Twitter and what they watch in the […]
Research from Nielsen shows that the drama Lucan, screened on newly-launched channel ITV Encore, drives more brand conversations per viewer in the UK than any other drama in Q2 2014. Nielsen has joined forces with Keller Fay, the consumer conversation experts, to provide a unique dataset for advertisers and media buyers that identifies where to […]
National Geographic Channel has reached 50 million Facebook fans, propelling the fan page into the top 50 pages worldwide and making National Geographic Channel the second largest global TV brand page on Facebook. “This 50 million-strong Facebook community allows us to keep all of our fans engaged at both the global and the local levels […]
Must-see TV is driving consumers back towards planning evenings around the linear TV schedule, despite the availability and convenience offered by video on demand services – according to research from Carat. The data from CCS – the agency’s consumer research and insight tool that surveys 11,000 British consumers – reveals that
Fonix, a specialist in mobile messaging, payments and telephony and UK commercial broadcaster Channel 5 have announced a two year partnership. The deal is focused on developing engagement between Channel 5’s audience through mobile interactive services, driving returns for the broadcaster and value to the audience. Using a suite of Fonix solutions including mobile messaging […]
Research from ComScore has revealed that the BBC’s global audience has grown by 30 per cent since 2012 to 73.4 million unique browsers – just 200,000 (0.27 per cent) short of CNN’s 73.6 million. The competition to claim the top spot in online news intensified in July as the BBC outpaced the market to overtake […]
Shazam has revealed it now has more than 100 million mobile monthly active users, a 34 per cent increase year-over-year. The app has been downloaded onto more than 500 million mobile devices to date and is adding users at a rate of 13 million per month. This user base ‘Shazams’ more than 20 million times […]
A leading IT expert believes the Premier League will probably not be able to stop fans illegally uploading videos of goals and has questioned whether it would be legally possible. The Premier League has warned fans it is clamping down on Vines and Tweets of goals after thousands of users spread videos of goals on […]
The English Premier League has warned fans who post Vine videos of top-flight matches are in breach of copyright law. The league’s governing body said it is now working with social media providers such as Twitter to take down pirated clips. Within moments of goals being scored, Vine videos – which streams six-second looped clips […]