Tablets, especially for younger owners, are an extension of the TV viewing experience. According to the new Connected TV App Discovery Report from NPD Connected Intelligence while watching TV, 56 per cent of US tablet owners age 18-34 use their tablet for
Civolution, a provider of technology and solutions for identifying, managing and monetising content, and Brand Networks, a provider of data-driven social marketing solutions, today announced a partnership allowing brands and agencies to buy Twitter ads in complete synchronisation with TV commercials. Brand Networks and Civolution worked together with Resolution Media, Omnicom Media Group’s global search […]
ITV is sharing near-live highlights of the FIFA World Cup to ITV.com with social platforms following a deal with Grabyo, the real-time video company. ITV will be using the Grabyo platform to share match highlights and post-match commentary clips from its live TV coverage across ITV.com, Facebook and Twitter within seconds. ITV recently launched its […]
ILOOK has launched as a new OTT pay-TV platform for YouTube channels. The platform instantly converts YouTube channels into mobile TVapps that behave like television networks. Through this easy-to-use technology, anyone—amateur or celebrity personality—can now have their own TV network without the traditional barriers and regulations. To create a TVapp, users can log in to […]
Over a quarter of Brits plan on watching the World Cup online this year, with 93 per cent saying that they will place bets, shop or chat online about the World-Cup. The study, by Peer 1 Hosting, canvassed the opinions of over 2000 UK consumers to understand the impact of the web on the World […]
The Turkish telecoms regulator has removed an official order from its website blocking access to YouTube after the country’s top court ruled last week the ban imposed by Prime Minister Tayyip Erdogan’s government was a breach of rights. YouTube will be accessible in Turkey from June 3rd, an official at the Prime Minister’s office told Reuters. […]
Google, which is already an investor in Jersey-based broadband satellite operator O3b Networks, is behind another Jersey business L5. The company, which trades as WorldVu Satellites Ltd, has bought spectrum rights to build a huge constellation of satellites to provide global internet and broadband. The rights cover Ku-band spectrum but use low-Earth orbiting (LEO) satellites. […]
Mediaset Spain, owner of Tele 5 and Cuatro, and WhatsApp have signed a pioneering agreement that will enable the broadcaster to interact with users via messages, video clips, photos and audio clips with content from the Football World Cup in Brazil. Mediaset plans to turn the Football World Cup into the first multi-screen sport event […]
The percentage of shares a brand video attracts online in its first three days of launch has almost doubled in 12 months according to research by marketing technology company Unruly into the lifecycle of a viral video. Unruly’s Social Diffusion Curve, which measures
Facebook is preparing to launch automatically playing video adverts in the UK. It has trialed the feature in the US and the first ads are expected to play in the UK within weeks. Facebook is also unveiling the feature, called Premium Video Ads, in Brazil, Canada, Germany Australia, France and Japan. Facebook said the introduction […]