Advanced Television

Social Media

Twitter signs NFL deal

The NFL has struck a deal with Twitter to make American football highlights and other content available on the social-media service, the latest big partnership aimed at capitalising on the intersection of tweeting and TV. The NFL will have a team dedicated to producing “programming” for Twitter users seven days a week, including in-game highlights […]

September 26, 2013 brings social video to live TV has integrated Vine and Instagram Video into its flagship Interactivity Suite (IS), a toolkit for creating the technical backbone of Social TV and Multiscreen engagements. Now broadcasters and advertisers that use the IS or “Sync” Ad platform will be able to push and pull user generated data from Vine and Instagram video into […]

September 13, 2013Colin Mann @ IBC

VidiGo and ‘Social Media Hub’ TV solution

VidiGo and have unveiled a solution to leverage the power and potential of social TV, audience interaction and participatory television. The jointly released turnkey platform is an intuitive, easy to use and complete Social Media Hub. The Hub is a combined Social Management and CG product to deliver cost effective social media capabilities for […]

September 9, 2013

Twitter boosts Social TV with Trendrr deal

Twitter has acquired Trendrr, a company that tracks and analyses conversation about TV shows on Twitter and other social media sites such as Facebook. The news was revealed in a blog post by Trendrr founder Mark Ghuneim, who suggested the move would give rise to bigger opportunities that drive better experiences for users, media and […]

August 29, 2013By Colin Mann

TV advertising hits 3 year low

Focus on TV advertising has hit a three-year low as the gap between TV and digital narrowed to its closest point ever, according to a survey compiled by STRATA. Interest in digital advertising is closing in as several popular social media sites reached previously unseen levels of agency interest last quarter. TV advertising still remains […]

August 21, 2013

at800 launches Twitter postbox

at800, the organisation responsible for ensuring viewers can still watch Freeview when new mobile signals go live, has launched the UK’s first postbox for Tweets – so a Tweet can now reach even those who aren’t on Twitter. People can Tweet a family member or friend using the hashtag #at800postbox.  at800 will print the personalised […]

August 20, 2013

Grouper and TiVo put TV on social scene

TiVo and Grouper, a technology-based social club, have formed a partnership that will integrate TV and movie themes into the novel Grouper experience. The partnership, rolling out later this month, will create integrated brand experiences in select markets by offering TV trivia during Grouper gatherings, themed parties and photo challenges. “We look forward to working […]

August 19, 2013

Twitter tests trending TV links

Twitter is testing a new feature that sees links to popular TV shows appear as Twitter cards at the top of user’s Timelines, complete with related Tweet data and show information. The cards themselves link through to pages dedicated to the programme in question, with more information about the show and related Tweets The click-through […]

August 16, 2013

BitTorrent ‘crowd source’ new show

BitTorrent has partnered with US firm Converge Studios, for the pilot for its new show Fly or Die.  The show – a scripted drama that “documents the inner workings of the music industry” and BitTorrent is making available a ‘bundle’ of content through its network of 170m monthly active users, offering Fly or Die‘s trailer […]

August 14, 2013

DISH upgrades second-screen with GetGlue

In a move to give DISH customers the power to check-in and connect with their favourite TV shows, movies and sporting events, DISH has incorporated features from GetGlue into its second-screen app for iPad, DISH Explorer. The update is available for immediate download. This integration allows DISH Explorer users to interact with the more than […]

August 2, 2013