Advanced Television

Social Media

TV social media driven by functional, communal and playful factors

Viacom has unveiled the results of “When Networks Network: TV Gets Social,” its multi-country study investigating the relationship between TV and social media usage. The findings uncovered three key types of motivations leading fans to engage in TV-related social media activities: Functional, Communal and Playful. The multi-country study involved social media diaries in the US, […]

May 22, 2013

F@*k yeah! Don’t screw up

Hey, I know that Tumblr isn’t really aimed at me. And, goodness knows, I don’t want to needlessly relieve myself on someone else’s parade. But! But, like most of you, I have a direct interest in big international companies doing well and being well managed, it’s called my pension. Because of the business we’re all […]

May 20, 2013

Facebook video ads coming soon

Users of social network giant Facebook will see video adverts introduced to their news feed this summer, according to reports. The commercials will last up to 15 seconds, and the first one a user sees in their news feed each day will start automatically but will not include sound. Growing budgets for video advertising on […]

May 7, 2013

MGI and partner

Media Group International has announced a new partnership with – a world renowned company that specialises in social media integration technology for TV broadcasters and producers. The new partnership represents MGI’s determination to expand its remit into areas such as new media, IPTV, OTT and streaming – all of which are becoming increasingly important […]

April 9, 2013

Don’t twitter away the news

What is social media’s relationship to TV news? That’s the question we pose in the latest issue of Euromedia, which you can read here as a digital magazine. Is it an opportunity of a threat? The answer is that it is both. Contributors to our piece take a pretty optimistic view. That’s not surprising as […]

April 5, 2013

Netflix switches on Facebook

Netflix has revealed a new feature that allows subscribers to let their Facebook friends know what television shows and movies they are watching and also see friends’ viewing activity. Netflix said customers will have an option in their Netflix settings to connect to Facebook. If they agree to share information, lists of friends’ movie and […]

March 13, 2013

Top Gear second screen app

When the new series of Top Gear UK returns to TV screens on BBC channels across the world next month – just days after UK transmission – a new second-screen app from BBC Worldwide will accompany the international broadcasts. Top Gear Bingo! was developed using UK-based Monterosa’s LViS platform, and encourages viewers to look out […]

February 4, 2013

Walmart Entertainment Facebook app

US supermarket chain Walmart is launching a new Facebook app that will give users access to exclusive movie content and the power to influence and shape what movies are sold in-store and online. “From Smartphones to Smart TVs, our customers are consuming and sharing content more than ever,” said John Aden, executive vice president for […]

January 7, 2013

4 in 10 use social apps whilst watching TV

According to research from The Diffusion Group, 38 per cent of US. adult broadband users currently participate in “social TV” activity at least a couple times per year. Social TV viewing is defined as the simultaneous use of mobile technology (i.e., smartphones or tablets) to communicate and interact with currently-viewed TV content or with others […]

October 25, 2012

Discovery launches on Facebook and YouTube

Discovery Networks International has announced the launch of its first ever global Facebook page as well as a dedicated YouTube channel for its new landmark series: How We Invented The World. The live Facebook page is an initiative that will serve as a vertical on Facebook for inventions, inventors, and the ‘game changer’ in all […]

October 25, 2012