The majority of brands who invested in advertising during Sunday’s Super Bowl failed to integrate TV advertising campaign buys with their online and mobile presence during the big game, according to a study conducted by wywy, a cross-screen advertising and real time TV-ad tracking company. For 56 different US TV commercials
The social TV experience takes television viewing one step ahead by allowing users to interact with other viewers while watching a regular broadcast programme. Opening up traditional television to the intriguing world of the Internet, social TV provides a new definition to the concept of socialising over TV, according to a report from GIA. Social […]
French ratings institute Médiamétrie has launched, in association with Twitter, its Twitter TV Ratings tool that measures the number of tweets made in relation to a television programme. Proving that entertainment programmes are amongst the most tweeted about shows – and also engage viewers beyond the broadcast of the programme itself – Médiamétrie points out […]
Messaging app Snapchat has introduced Discover, which it describes as a new way to explore stories from different editorial teams. In a Blog Post, the Snapchat Team describes the initiative as the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first. “This is not social media,” […]
Monterosa the second screen specialist has signed an annual agreement with MYTF1, the digital platform of the French broadcaster TF1 which sees France’s largest commercial broadcaster adopt its LViS platform for live interactivity with entertainment and sports shows. Starting in January 2015, LViS will first be used on the national IQ test format QI : […]
Findings from Philips uWand, the intuitive camera-based direct pointing remote control technology specialist, have revealed that professionals in the consumer electronics industry recognise need for a better Smart TV experience, with few taking advantage of Smart TV’s potential, with the user experience to blame. uWand’s latest Smart TV Report shows a
Research firm Nielsen has carried out an in-depth study of the effects of Twitter activity around new shows in an attempt better to inform ad agencies and broadcasters of likely success. Following the autumn 2014 premiere season, Nielsen evaluated how
BT Sport, the NBA and Facebook are combining to deliver sports fans an innovative digital experience of this year’s NBA Global Games London at The O2. Between 7.15pm and 8pm on January 15th, ‘The BT Sport Facebook Lounge’ will feature live appearances from many of the celebrities attending the event. NBA Global Games London 2015 […]
Facebook has published figures on how popular video has become on the social network. “In just one year, the number of video posts per person has increased 75% globally and 94% in the US,” said Facebook in a blog aimed at video creators who’ve been building large followings on YouTube. The post continues: “With people
Facebook has acquired video infrastructure specialist QuickFire Networks in a move that reflects the growing importance of video to the social networking site. An announcement on QuickFire’s website from Craig Y. Lee, CEO, noted that QuickFire Networks was founded on the premise that the current network infrastructure is not sufficient to support the massive consumption […]