Superdrug, the UK’s second largest health and beauty retailer, has invested heavily in its digital strategy, moving many aspects of its marketing to digital channels during 2020. This has included a digital version of the company’s Dare magazine and daily content across its social media channels. Its latest initiative though is a new YouTube channel […]
A decade of media evolution has taken place in a few short months. Kantar’s latest report assesses which audience behaviours and industry dynamics it believes will stick into 2021. The report opens a window on three macro-trends that can position the media and advertising industry as a driver of economic recovery, as well as offering […]
Extreme E, the new electric off-road racing series, has appointed Telescope as its Official Audience Engagement Technology Partner, to support its fan engagement initiative – GridPlay. The partnership will see Telescope delivering unique voting solutions across the Extreme E website, Twitter, Facebook and YouTube, with similar plans to expand into streaming platform Twitch. Extreme E […]
The US Commerce Department has halted a ban on TikTok that was due to come into effect on November 12th. The order would have prevented the popular video-sharing app from being downloaded in the US. The Commerce Department said it had delayed the ban “pending further legal developments,” citing a Philadelphia court ruling from September […]
TikTok has filed a legal challenge to the Trump administration’s plan to shut its service down in the US this week. President Trump had ordered a ban on new downloads of the viral video service from November 12th, unless ByteDance was purchased by a US firm – and no deals have been concluded. TikTok said […]
Everyday creativity is on the rise as the UK is finding more time to pursue new hobbies with 55 per cent of people now more creative with their time than they were before lockdown, and at unexpected times of the day thanks to the increase in working from home and a shift in work/life balance. […]
HBO Max, the US streaming service, has kicked off a 20 Days of Kindness campaign in tandem with their new film Superintelligence from New Line Cinema. Star Melissa McCarthy and director Ben Falcone announced the campaign during their appearance on the Today Show while launching the first trailer for the movie. With a ’20 for […]
According to data from the Atlas VPN research team, VPN (Virtual Private Network) downloads reached 134 million in 2020 H1, taking 85 selected countries into account. VPN is best described as a service that hides the user’s real IP address and encrypts their online traffic. As a result, these changes prevent third parties such as […]
Facebook has launched its first cloud-streamed video games service – which is free to use, but is not available on Apple iPhone or iPad devices. Initially, five titles are available as standalone smartphone apps and will be accessible via the main Facebook and Facebook Gaming apps on Android and Facebook’s website on PCs. The first […]
Disney+ has rolled out its GroupWatch viewing feature in the UK and the rest of Europe. Previously only available in the US, GroupWatch connects up to seven friends and family homes (who all must have a Disney+ account), in order to watch content on the SVoD platform together. “Storytelling comes alive when you’re able to […]