Television, gaming, and social media were once separate categories of entertainment, but in 2023, these are all available and consumed on the same screens and devices, plus, they all compete for the same pool of disposable time. This is according to Hub Entertainment Research’s annual Video Redefined study, a deep dive into how viewers choose […]

Consumer insights agency Horowitz’s FOCUS Generation Next report, which tracks the media lifestyles of Gen Z, uncovers notable differences in the media lifestyles of 18-24 year-old Gen Zers compared to their younger counterparts 13-17 years old. For example, Gen Zers overall split their video viewing time rather evenly between professional TV content and non-TV content […]

Vevo, the music video network, has announced a partnership with TikTok to create Trending on TikTok, a new weekly Vevo show rounding up the music videos of the top trending songs on TikTok, alongside clips of the creators utilising these songs in their content Trending on TikTok will be available across the Vevo network in […]

The coming 12 months may usher in a new pattern for global advertising investment, according to marketing insight company WARC. Against a backdrop of economic crises, geopolitical complexity, spiralling inflation, supply chain disruption, and structural technology shifts, marketers are re-evaluating their approach. Ad spend is growing but at a slower pace. WARC’s latest forecast is […]

According to research from insights firm Aluma, half of online adults recall seeing shoppable ads on television. Of these consumers, 39 per cent have engaged such ads, 70 per cent of which purchased a featured product, either at that time or thereafter. Alumna’s report, Shoppable TV Ad Engagement among US Online Adults, shows that engagement […]

The majority of consumers globally (86 per cent) want an all-in-one platform to simplify their entertainment experiences with video streaming, fantasy sports, social media, ecommerce and more, according to the Reinvent for Growth report from Accenture. As part of its second annual global entertainment study, Accenture surveyed 6,000 consumers to understand their preferences and behaviours […]

CreatorIQ, the influencer marketing platform, has released findings showing increased creator marketing efforts from Netflix, Prime Video and Peacock, as streaming services look to stand out in a crowded space. For streaming services, creators have become an essential tool to tap into digital subcultures and communities, engaging the most relevant fans for new and existing […]

Attest, a consumer research platform, has released data on the marketing trends that will shape 2023. The research is found within the third annual UK Consumer Trends report which tracks sentiment and behaviours ahead of the new year. Divided sentiment amongst consumers and three key worries weigh on their minds The data reveals that a […]

Twitter will experience an exodus of users next year and beyond, as new owner Elon Musk makes fundamental changes to the platform. In its latest social network usage forecast, eMarketer’s Insider Intelligence expects monthly Twitter users worldwide to drop nearly 4 per cent in 2023 and another 5 per cent in 2024. Our base assumption […]

Mediaocean, the mission-critical platform for omnichannel advertising, has released its 2022 Market Report and 2023 Outlook. The bi-annual report highlights the forces driving the advertising economy as seen by industry leaders, including major changes in consumer behaviour and the overall macroeconomic environment. In a survey conducted among 600+ leaders from media providers, advertising agencies, and tech […]