GameOn, a specialist in customised experiences across messaging and voice platforms, has teamed with the NBA to provide fans with their own AI chatbot through Facebook messenger. It will include in-game video highlights, regular news updates, game previews and notifications, scoring alerts, schedules, standings and GIFs. “The NBA chatbot provides another way for NBA fans […]
Ampere Analysis has conducted research into the strategies of the digital studios – the creators of ‘made-for-social’ video. It’s a challenging, fast-paced market, where control of IP and the ability to diversify across platforms and revenue sources are essential to success. The report is based on analysis of 60 digital studio groups and their channels, […]
US advertisers will pump more than $57 billion (€51.7bn) into programmatic digital display advertising this year, and more than half of that investment will go to digital display ads on social networks. Programmatic advertising, defined as the use of automation in the buying, selling or fulfilling of digital ads, will account for 83.5 per cent […]
Facebook users in France and Germany are leaving the social media platform even faster than expected. For the second forecast in a row, eMarketer has downgraded Facebook user growth in both countries, as younger users shift to other platforms. In France this year, Facebook will experience a decline in users for the first time, whereas […]
Search advertising now accounts for nearly a quarter of every ad dollar, despite slowing overall growth and a flatlining share of all internet advertising, while voice and visual search are yet to materialise in a meaningful way. This is according to WARC’s Global Advertising Trends report, which finds that investment in search advertising will rise […]
SK Telecom has announced its comprehensive plans aimed at expanding its VR business and ecosystem. To lead the popularisation of VR services, the company has launched an innovative 5G-based VR service named ‘Virtual Social World’. Virtual Social World is a VR service that allows multiple users to engage in diverse activities and create contents in […]
Social analytics company ListenFirst has revealed, somewhat unsurprisingly, that social media interest in the Disney+ streaming service was massive on launch day (November 12th) among consumers. There were 1.28 million tweets mentioning Disney+ in first day of its launch with the big uptick in conversation happening at 6am PT when the East Coast awoke to […]
Eleven Sports is set to take its innovative Watch Together offering to new levels this weekend in Belgium. Watch Together enables fans to watch live sporting action together with friends and family in the same online space at the same time, sharing the emotions of a matchday. Now, for the first time, Eleven Sports viewers […]
A survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing suggests an increase in brand activism, with advertisers using content campaigns to align themselves with social and environmental issues. The survey, which questioned key influencers across advertisers, agencies, media brands and consultancies, asked respondents to list […]
DAZN, the sports streaming service, has announced a partnership with Snapchat that will include two new shows and ‘Our Story’ coverage surrounding DAZN’s biggest boxing events. The new Show DAZN Fight Week premieres this week on Snapchat’s Discover page in the US, new episodes will air every day in the week leading up to Canelo […]