Advanced Television


Report: Pandemic accelerated demand for visual-first experiences

Findings from brand media experience platform Cloudinary’s third State of Visual Media report reveal a substantial increase in images and video content publishing during the pandemic. For example, video views nearly doubled and video bandwidth grew almost 140 per cent in Q2 2020, when the pandemic first began. At the same time, brands are just […]

September 30, 2021

Synamedia supports Fox’s Orlando ATSC 3.0 rollout

Video software provider Synamedia has confirmed that Fox Television Stations has chosen its advanced technology solutions to support the rollout of the broadcaster’s ATSC 3.0 deployment in the Orlando, Florida market. Together with partner Triveni Digital, Synamedia is helping enable Fox stations to launch new and better services, and generate new sources of revenue as […]

August 24, 2021

Peach launches developer API

Video ad management platform Peach has unveiled its new Developer API, which enables partners to build apps and integrations on top of their video advertising platform. The API is designed to automate the integration of ad metadata and video assets via public links, then files are quality checked and distributed to broadcasters and platforms. “There’s […]

June 24, 2021

Deltatre: OTT player fan engagement functionality

Fan-first video experiences specialist Deltatre has confirmed that a new suite of fan engagement functionality is now available to sport and media clients in its over-the-top (OTT) video player, DIVA. This update comes as a result of the company’s long-standing relationship with audience engagement platform LiveLike and focuses on two key areas of functionality – […]

June 1, 2021

Zoom becomes F1 Official Partner

Formula 1 and Zoom Video Communications have agreed a new extensive, multi-year partnership consisting of multiple touchpoints across the upcoming 2021 FIA Formula One World Championship racing season and beyond. As part of the partnership, video-first unified communications platform Zoom will deliver comprehensive communications services and is working with Formula 1 to provide new business […]

March 26, 2021By Colin Mann

Streaming video ‘datatecture’ from Datazoom

Enterprise video data platform Datazoom has released what it says is the industry’s first streaming video datatecture and microsite, an effort to inventory the core components, services, technologies, and companies that come together to create the streaming video industry. The goal is to create content and other resources that offer insights and observations about the […]

March 24, 2021

‘Unforgettable Entertainment’ campaign targets digital boost

Industry trade bodies the British Association for Screen Entertainment (BASE) and Digital Entertainment Group International (DEGI) have launched what they say is the biggest ever cross-category marketing campaign with Unforgettable Entertainment, driving engagement from new, lapsed and existing digital transactional customers. Building on the success of the BASE/DEGI New Release-focused Mega Movie Week campaigns of […]

March 15, 2021By Colin Mann

Moods AI tool from Vevo

Music video network Vevo has launched Moods, an AI-powered product that identifies and groups Vevo music videos by mood for more effective ad targeting. Vevo’s Moods product allows advertisers easily to place their campaigns in an emotionally-congruent environment, such as a heartfelt music video playlist ahead of Valentine’s Day or Mother’s Day. Aligning ad creative […]

February 16, 2021

The Movie Partnership joins BASE

Trade body the British Association for Screen Entertainment (BASE), which represents the interests of publishers and rights-owners of pre-recorded filmed entertainment, has confirmed the addition of The Movie Partnership (TMP) to its membership with immediate effect. Founded in 2009, TMP works with independent distributors, sales agents, producers, and financiers, releasing over 3,500 films and 2,000 […]

February 15, 2021By Colin Mann

TikTok, Universal Music Group expand alliance

Music-based entertainment Universal Music Group (UMG) and short-form video app TikTok have revealed a global agreement that they say delivers equitable compensation for recording artists and songwriters and significantly expands and enhances the companies’ existing relationship, promoting the development of new innovative experiences and the ability to forge deeper bonds between fans and the artists […]

February 9, 2021