IBC Show Previews L – M

LiveU – Suite 8.MS7

LiveU is shaping the future of live video, powering video production workflows and cloud services for news, sports, and other verticals, creating the immediacy, content and new experiences viewers demand.

Excited to see everyone again in person at IBC, LiveU will be showcasing its next-gen live video platform and latest service offerings enabling customers to apply unmatched innovation and automation to the entire production workflow.

Here’s what you can expect from LiveU:

Unveiling the newest addition to LiveU’s end-to-end live video platform

LiveU can’t say much at this point, but it promises it will be well worth the wait! This solution will play an integral role in cloud broadcast workflows, extending LiveU’s disruption of the market, continuing to make live productions more intuitive, seamless and cost-effective.

Helping organizations unlock the potential of live video

LiveU will be demonstrating its end-to-end contribution and distribution solutions including its multi-camera LU800 5G production-level field unit, rich remote production tools and more, built on its LRT (LiveU Reliable Transport) protocol.

Seamless integrated video experience

Collaborations with other leading cloud production providers will be showcased during live workflow demos throughout the show, highlighting the ongoing removal of traditional and restrictive infrastructure. LiveU is offering an enriched seamless live video production experience for increased viewer engagement and revenue growth.

Cost-effective content sharing

Customers can manage an exponential number of live feeds using best-in-class, cloud-based tools, sharing live video to an unlimited number of channels and destinations, and bringing live video from anywhere into their existing ecosystem. The LiveU Matrix cloud video management platform will be on display with its new Dynamic Share service.

In line with COVID guidelines, LiveU will be hosting attendees in its Meeting Suite 8.MS7 for one-on-one meetings and special live workflow demo presentations.


Magewell – Stand 6.C13

Magewell – the award-winning developer of innovative video interface and IP workflow solutions – is ramping up for the media and entertainment industry’s first international, in-person technology trade show in over two years. The company will showcase new and established offerings that reflect the accelerating technology transitions sweeping the broadcast and production markets.

Magewell’s stand will feature the live exhibition debuts of recently introduced products as well as existing solutions that play critical roles as customers rapidly embrace remote production workflows and streaming-centric distribution models. Highlighted solutions will include:

  • Making its worldwide trade show debut, the Magewell Cloud management software provides centralized configuration and control of multiple Magewell streaming and IP conversion devices plus powerful stream management features including protocol conversion and SRT relay. Magewell Cloud can run on a cloud hosting platform or on-premises server and makes it easy for integrators, administrators, and users to manage multiple Magewell encoders and decoders across many locations through an intuitive, browser-based interface.
  • The new Ultra Encode family of universal live media encoders offers systems integrators and video professionals a flexible and affordable encoding solution for applications ranging from live streaming and remote contribution to IP-based production. Ultra Encode supports H.264, H.265, and NDI|HX encoding plus a wide range of streaming protocols including SRT, RTMP, RTMPS, RTSP, and HLS. Ultra Encode can also be combined with Magewell’s Pro Convert decoders for end-to-end media transport in NDI|HX or streaming formats.
  • IP-based local and remote production solutions using NDI and SRT technologies. Demonstrations will combine Magewell’s Ultra Encode devices, Pro Convert NDI encoders and Pro Convert multi-format decoders with third-party production tools in interoperable, end-to-end workflows.

Magewell’s exhibit at IBC will be managed by its trusted Netherlands-based distribution partner MVD Europe BV. “Magewell has released many fantastic products over the past 18 months that we haven’t had the opportunity to showcase in person,” said Edo van der Gaag, CEO at MVD Europe. “We’re excited to give our customers and partners the chance to experience these innovations first-hand at IBC.”


MEDIAGENIX – Meeting Room 1.BS22 (by appointment only)

MEDIAGENIX adds a new dimension to its Media Business Management Platform WHATS’ON with the launch of WHATS’ON HIVE, a modular cloud platform that seamlessly expands the rich WHATS’ON ecosystem.

At IBC 2021 MEDIAGENIX will showcase a lean content supply chain that elegantly connects strategic, planning and execution workflows around one source-of-truth by leveraging a series of new WHATS’ON HIVE products.

MEDIAGENIX launches the “FFWD to Data Value” programme, connecting data assets across the content supply chain to fast-track advanced BI and AI capabilities that visualize and optimize content ROI.

“Media networks can improve business and operational efficiency by 20 to 80% with a lean content supply chain,” says Ivan Verbesselt, Chief Product & Marketing Officer for MEDIAGENIX. “Such efficiency gains are predicated on collaborative workflows spanning the entire content supply chain at strategic, planning and execution levels and revolving around three core principles: one source-of-truth, touchless operations, and actionable content intelligence.”

Lean Content Supply Chain

In Media Business Management Platform WHATS’ON, unified workflows around content, rights and planning make for a lean end-to-end content supply chain that reduces both operational costs and hidden supply chain waste while maximizing Content ROI.

New WHATS’ON products and workflows drive business performance on four levels: multiplatform operational efficiency, cross-functional collaboration, audience engagement and content monetization.

One Source of Truth

With the enhanced WHATS’ON collaborative workflows all departments work in perfect sync as real-time data is put at the centre of the ecosystem, driving operations and decisions around a single source-of-truth.

WHATS’ON thus elegantly connects the strategic, planning and execution workflows to eliminate repetitive, time-consuming and error-prone processes, reduce waiting times and processing complexity, and enable management-by-exception.


Leveraging three decades of continuous development, WHATS’ON has earned a strong reputation for its functional depth and open architecture, fostering smooth integrations into any media ecosystem.

The new WHATS’ON HIVE platform now seamlessly expands the core principles of WHATS’ON in the cloud by streamlining all workflows even more elegantly into one shared and controlled process governed by continuous deployment, helping media companies to be even more agile in view of increasing content costs and continuously shifting viewer demand.

Ivan Verbesselt commented: “A lean content supply chain lays the foundation to actively drive content ROI and lifetime value of content. WHATS’ON enables this through agile windowing and publishing across multiple platforms as well as smart content curation to drive engagement and discoverability. With WHATS’ON HIVE we take this agility a big step further.”

At IBC 2021, MEDIAGENIX will showcase a lean content supply chain that elegantly connects strategic, planning and execution workflows by leveraging a series of new WHATS’ON HIVE products, including:

  • Content Cockpit, visualizing content ROI by providing real-time intelligence on content performance and audience engagement.
  • Strategic Planning, facilitating the long-term allocation of content across platforms to match supply and demand.
  • Content Curation, tuning on-demand prominence and discoverability to drive audience engagement and monetization.
  • Metadata portal, facilitating collaborative enrichment and leveraging automated ingestion from internet platforms.
  • ARTIST, the suite of augmented intelligence solutions facilitating ratings-optimized automated scheduling.
  • Integrated online marketplace, leveraging the agility of online marketplaces to sell and acquire content.

Fast Forward to Data Value

MEDIAGENIX is also launching two solutions that will support media companies to avoid data fragmentation and to boost the time-to-value of data investments:

  • MEDIAGENIX PRISM, a Data-Platform-as-a-service that enriches data assets from WHATS’ON with 3rd party, in-house and open data sources.
  • MEDIAGENIX SPECTRUM, a service fast-tracking a Proof-of-Value for BI and AI applications that visualize and optimize content ROI.

MEDIAGENIX will present WHATS’ON HIVE and their new Lean Content Supply Chain at IBC 2021 in meeting room 1.BS22 (by appointment only) as well as during remote meetings and webinars hosted from their Studio M.


Mediaproxy – Stand 7.B44

Mediaproxy, the international leading developer of software-based IP broadcast solutions, will highlight recent upgrades to its industry leading LogServer logging, monitoring, and analysis system  at IBC 2021.

LogServer works entirely in software, designed to reliably log and monitor program output to ensure it is compliant with broadcast regulations. It seamlessly fits into cloud, virtual or on-premises workflows and supports video, audio and real-time data from a variety of sources used in broadcasting today, including 4K, HDR, 10-bit, HEVC, TSoIP, SMPTE 2110, 2022-6, Zixi and SRT.

New ground-breaking features include advanced clustering of decentralized systems on IP networks including cloud, as well as a brand-new pooled interface platform to simplify configuration at scale. This marks a new era in distributed access, setup and configuration across entire organizations with extended local and global footprints.

From its first version in 2001, LogServer has evolved over the past 20 years as Mediaproxy responded to broadcasters’ changing requirements. The proliferation of channels and explosion in streaming has called for more sophisticated monitoring as media services have had to deal with not only more distribution platforms but also the advancement in technologies, including Next Gen TV, IP-driven workflows and facilities and cloud migration.

“Compliance has drastically changed over the years. It’s become an intrinsic part of both engineering and business. Our customers recognize our strong and continued commitment to providing the best engineered solution, comments Mediaproxy chief executive Erik Otto. “The ever-increasing demands on modern compliance loggers to scale across IP networks challenges us to constantly stay ahead of the curve and we look forward to showcasing this at IBC 2021”


MwareTV – Stand 5.C45

MwareTV, a leading cloud-based multi-tenant platform provider, has confirmed that it will return to the exhibition floor at IBC 2021, which will take place at the Amsterdam RAI from 3-6 December. MwareTV will showcase the ability of its cloud-based IPTV OTT platform to deliver next-generation TV and video-based services.

To demonstrate the platforms flexibility, each visitor to the stand will be provided with their own fully branded Proof of Concept OTT service to take away and share with office-based colleagues for them to experience the demonstration in full.

MwareTV is able to deliver investment transparency to customers by deploying a full costing calculator that provides a comprehensive forecast of costs involved in launching and running any proposed new service, including profitability.

The highly intuitive platform enables ISPs, mobile operators, telco’s, system integrators, service providers, content hubs and content aggregators to launch a fully branded TV service.

IBC visitors will also see MwareTV showcase the latest upgrades to its platform, including revamped mobile apps for use with iOS and Android devices. In addition, there will be a sneak preview of a completely redesigned TV management system that is due to be made available in the coming months.

Chief among the capabilities that MwareTV will be demonstrating is the interoperability across user devices and applications afforded by its end-to-end solution for IPTV OTT. As a result, the platform can accommodate end-user applications for numerous devices, including set-top boxes, Android and iOS tablets and phones, AppleTV, FireTV, Roku, Samsung Tizen, LG WebOS, AndroidTV Smart TVs and WebTV, the TV Management System, DRM and equipment for encoding, hardware and software-based transcoding, and server and cloud-based storage.

With deployments in more than 25 countries underlining its versatility, MwareTV will highlight the platform’s ease of use and management. “From the start of its development, our overriding goal has been ‘IPTV OTT made simple’,” reflects CEO Sander Kerstens. “At IBC this year we will show visitors how easy it is to assess whether MwareTV is the platform they need by providing them with a demo system with their own look and feel user interface and access to live content so they can explore its features with their colleagues back in the office. We will also be on hand to discuss how best to build a business case around potential new services which have MwareTV as their foundation.”

“After the global events of the last 18 months we are delighted to have the opportunity to meet with existing and prospective customers once again,” says Kerstens. “With the OTT sector continuing to demonstrate remarkable dynamism and growth, we look forward to showing how our platform can provide the capabilities and commitment to ongoing innovation that the market requires.”


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