New at IBC this year is Globecast Managed Cloud Network (Globecast MCN). This is a response to pressures across the sports broadcasting market to be able to deliver specific/different feeds, cost-effectively, that affiliates can select, rather than having to deliver all feeds to all affiliates.
Globecast MCN allows multiple feeds to be distributed globally via the cloud. It means affiliates can air content specific to them without the additional cost of more fibre- or satellite-delivered content. As competitions move from location to location, Globecast MCN also provides a very simple way to deliver content without the need for onsite transmission logistics, with processing and management complexity handled in the cloud.
Globecast supplies an end-to-end solution, including signal monitoring via dedicated 24×7 MCRs, content security and transport layers. This can include the management of affiliates via a Globecast-provided 24/7 helpdesk. Meanwhile, Globecast cloud routing allows affiliates to request only the feed(s) they need to save bandwidth costs.
Globecast MCN sits alongside Globecast BN, the company’s fibre backbone solution, and Globecast XN, its public internet suite of services.
Globecast TV Everywhere with Server-Side Dynamic Ad Insertion
Globecast, in partnership with multiple regional ad tech and ad service providers, will highlight Server-Side Dynamic Ad Insertion (SSDAI), a monetisation solution that’s fully integrated into the company’s TV Everywhere OTT video service. It allows customers to maximise OTT and linear channel revenues. With SSDAI, Globecast clients are able to deploy automated dynamic ad insertion with limited CAPEX infrastructure investments, supplying targeted ads automatically to OTT viewers.
For VOD content, SSDAI increases the number of ad impressions, utilising various identification technologies such as black frames and cue triggers to provide advertising support for all content types, across all video players.
Advertisers are now looking for more and more linear TV ad inventories to buy programmatically, the same way they buy digital ads. Broadcasters will get access to this fast-growing video ad spend on digital platforms.
Globecast’s OTT TV Everywhere solution includes a fully secured and high-quality headend service, connectivity to multiple CDNs, including market-leaders Akamai and CenturyLink, player/app support as required. It also includes CDN off-load, an innovative feature for content providers to control their CDN costs while improving the quality of experience for viewers. Various monetisation models are possible, from classical subscription and ad (display/banner/pre-roll) along with new SSDAI monetisation capabilities.
Hitomi Broadcast, manufacturer of MatchBox, the industry’s leading audio video alignment toolbox, will launch ‘MatchBox Glass’, a new and free iOS App for near instant lip-sync alignment of mics and cameras at IBC this year.
Hitomi Broadcast Director Russell Johnson said, “Synchronisation is often one of the last items on a field production checklist and can happen right up to going live or on-air. Often, it can be discovered too late that there are sync issues, which can be costly and, at the very least, embarrassing to resolve at the last second.
“MatchBox Glass enables quick and reliable camera line-up into truck, remote production facility or in newsgathering applications. By simply holding up an iPhone or iPad, running the Glass App in shot, allows our analyser to instantly verify camera and mic timing alignment. Glass reduces a time consuming and error prone process to a matter of seconds.”
MatchBox is already used by broadcasters worldwide to ensure the timing of live sports, news and events, but until now has not been able to measure the paths through cameras and mics themselves. By putting a perfectly timed source in view, the analyser can measure exactly what delays have occurred to the pictures and sound. Not only that, you can point two cameras at the same iPhone and measure the latency difference between them. This is especially useful where significant delays through wireless links are involved. MatchBox Glass offers greater convenience and flexibility by being a free, downloadable App for anyone using an iOS-based device. Smarter and more accurate than a clapper board and removing the subjective nature of a tap test.
The additional option for its companion MatchBox Analyser is also being introduced at IBC. The MatchBox Analyser tool is typically situated in a master control room, studio or OB vehicle. It looks and listens for the specific Hitomi video and audio signatures produced by the hardware MatchBox Generator or MatchBox Glass App. The measurement performed by the analyser is very fast – just a few seconds – and highly effective, vastly speeding up the process and ultimately helping to eliminate the headaches and frustrations of last-minute lip-sync issues.
Johnson added, “We made the MatchBox Glass free because we didn’t want to penalise independent operators who can benefit from its accuracy and power. There is a licence requirement, but it’s paid for at the receiving end by those who want to acquire the synced content.”
Also being highlighted at IBC in addition to its multiple sync and analysis capabilities, MatchBox is also a 4K test pattern generator, which is critical for many contemporary broadcast operations. Hitomi’s extensive experience and knowledge of swiftly establishing and accurately timing a reliable link to base, for all resolutions and delivery platforms, is evident throughout the design of all Hitomi products which are uniquely engineered to make the synchronisation and alignment process as quick and painless as possible.
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