Mediaocean, the global omnichannel advertising platform, has announced an investment from funds advised by CVC Capital Partners, along with TA Associates, who are acquiring the stake in the company held by Vista Equity Partners. Mediaocean helps agencies and marketers manage $200 billion in annualised media spend. CVC and TA say they are committed to investing […]

Mediaocean, a specialist system of record for the advertising world, and data science and marketing technology company 4C have struck a deal whereby Mediaocean will acquire 4C. Infusing 4C’s intelligence and optimisation into Mediaocean’s foundational platform for end-to-end media management will establish a modern system of record for omnichannel advertising, it says. “The COVID crisis […]