Advanced Television


DirecTV Advertising, 605 partnership

DirecTV Advertising, a specialist in the converged addressable space, has announced a partnership with 605, a player in television and cross-platform measurement, planning, analytics and attribution. By tapping into 605’s measurement platform and data partnerships, DirecTV Advertising will continue to deliver best-in-class audience-based, data-enabled media solutions. Expanding on DirecTV’s direct-to-consumer relationships and deterministic first-party data, […]

June 28, 2023

Cadent, 605 partnership

Cadent Aperture Platform, an independent platform for advanced TV advertising, has announced a partnership with 605, a television measurement and analytics company, to understand the full impact of campaigns and measure business outcomes. This partnership enables Cadent’s portfolio of clients to gain insight into metrics that matter for their campaigns, while measuring the ROI of […]

December 14, 2022

605, Conviva cross-screen measurement collaboration

TV and cross-platform measurement, analytics and attribution specialist 605 has agreed a data and technology collaboration agreement with streaming analytics platform Conviva. This collaboration will bring de-duplicated, standardised data to video and advertising industry customers worldwide, enabling full-census measurement of content and advertising across premium video. Standardising publisher first-party streaming data as the foundation for […]

September 22, 2022

605, Deloitte Digital partnership

605, a global player in television and cross-platform measurement, analytics, and attribution, and Deloitte Digital, the experience consultancy, have announced a collaboration that they say will accelerate time-to-market for 605’s newest product, 605 EXCHAN6E. The independent media trading currency offers an alternative designed to underpin advertising transactions between partners on the buy-side and the sell-side. […]

January 14, 2022