Advanced Television


Report: UK ad market forecast downgraded

The Advertising Association / WARC Expenditure Report shows the UK’s ad market grew 8.8 per cent to £34.8 billion (€39.2bn) in 2022, despite a dip in the final quarter of the year. Revised forecasts suggest minimal growth (+0.5 per cent) in 2023, with spend expected to reach £35 billion, before a 3.9 per cent rise in […]

April 27, 2023

Report: 2021 strongest year ever for UK ad market

The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected, with revised estimates for growth in 2021 standing at 26.4 per cent to reach a total of £29.7 billion (€35.6bn). The findings upgrade October’s projection for 2021 (+24.8 per cent) by 1.6 percentage points, equating […]

January 27, 2022

Forecast: UK ad market to recoup losses in 2021

The latest AA/WARC Expenditure Report anticipates 15.2 per cent growth in the UK’s advertising market in 2021, ahead of other key markets including the US and China. This is due to strong online activity, particularly within the e-commerce and online video sectors. A strong year ahead In 2021, the UK ad market is set to […]

January 26, 2021