Report: UK ad market forecast downgraded
The Advertising Association / WARC Expenditure Report shows the UK’s ad market grew 8.8 per cent to £34.8 billion (€39.2bn) in 2022, despite a dip in the final quarter of the year. Revised forecasts suggest minimal growth (+0.5 per cent) in 2023, with spend expected to reach £35 billion, before a 3.9 per cent rise in […]