Extreme Reach (ER), the complete asset management solution for TV and video ads, has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). The certification recognises ER for adopting industry best practices to combat fraudulent traffic across the digital advertising supply chain. As a global initiative fighting criminal activity and […]
Extreme Reach (ER), the asset management solution for TV and video advertising, has released the findings of its Video Benchmarks Report with data from Q4 2020 and full year 2020. The report includes ad performance data
As the pandemic continues, so does its impact on the video advertising ecosystem, according to the latest Video Benchmarks Report from TV and video ads asset management solution specialist Extreme Reach (ER). Following a distinct drop in Q1, the share of video impressions served to connected TV (CTV) platforms rose to 40 per cent in […]