Advertising sales company Ampersand is introducing an automated addressable TV functionality to streamline workflow between buyers and sellers within its footprint. Fuelled by aggregated data, and with a commitment to protecting personal information, this enhancement automates the planning of addressable campaigns across Ampersand’s supply partners, including Charter Communications, Comcast, Cox, Altice and Verizon, which represent […]

Finecast, an addressable TV provider, has announced the results of its latest piece of research which provides new insights into the effectiveness of addressable TV advertising. Commissioned by Finecast and conducted by scientists from UCL, the study investigates how the brain responds to addressable advertisements across four key neuro-networks: attention, emotion, reward and memory. The […]

DirecTV Advertising and Yahoo have formed a strategic partnership with the aim of unlocking new value for advertisers across linear TV and digital. Against the backdrop of an increasingly fragmented advanced TV landscape, the pair are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory. In working […]

GroupM, WPP’s media investment group has announced the launch of Finecast at its headquarters in La Matriz, Spain. Finecast is an addressable TV company which enables advertisers to personalise ads across on-demand, linear and live streaming TV environments. The new technologies and possibilities for advertising in the TV environment (advertising across Linear, Connected TV, HbbTV […]

Research into the role of attention across TV advertising from addressable TV provider Finecast shows that the platform on which an ad is served directly impacts the active attention viewers commit to it. The findings also show that: Attention paid to an ad on TV is more active and consistent across its duration than on […]

Finecast, an addressable TV provider, has been certified for the first time by TAG (Trustworthy Accountability Group) following an audit validating its practices meet the highest industry brand safety standards. TAG (Trustworthy Accountability Group) produces industry guidelines and certification across brand safety, fraud, and malware. The certification coincides with Finecast’s parent company, GroupM UK and […]

Measurement and data analytics company Nielsen is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set-top boxes to help scale addressable TV. Nielsen’s addressable measurement will include AT&T’s DirecTV, DISH, Nielsen Advanced Video Advertising and addressable campaigns on VIZIO that utilise […]