Yahoo has announced a partnership with AdImpact, the ad intelligence SaaS company. This partnership aims to offer better targeting and differentiated political viewership audiences for activation across local and national campaigns in the US this election year. With competitive races up and down the ballot, political campaigns across federal, statewide, and local elections need efficient […]
pureIntegration, an IT and Ad Tech consultancy and software solutions provider, has launched a new SaaS offering that automates the classification and compliance review process for video advertising content. The cloud-based application, ContentCheck, combines pureIntegration’s Ad Tech industry expertise and AI technologies to automate the political ad content review process to analyse and report on […]
Adimpact, the ad intelligence SaaS company, has extended its existing partnership for two additional years with TelevisaUnivision, the Spanish-language media and content company. The partnership enables TelevisaUnivision to license political spending and competitive tracking tools from AdImpact. This marks AdImpact’s eighth year as a partner with TelevisaUnivision, which is licensed to use AdImpact’s tools for […]
Ad intelligence Software-as-a-Service company AdImpact has agreed a multi-year deal with Inscape, a provider of currency-grade ACR data and the technology division of Vizio Holding Corp. The agreement will combine AdImpact’s advertising intelligence capabilities and proprietary ad catalogue with Inscape’s industry leading ACR data and nationally representative panel (NRP), empowering AdImpact to provide a comprehensive […]
AdImpact, the ad intelligence SaaS company, has announced that Don Norton has been named General Manager, effective immediately. With long-standing affiliation to the company, Norton most recently served as trusted advisor to AdImpact, formally joining in 2022. In his newly created role, Norton will be responsible for bolstering the company’s new business development strategy and […]
Cross Screen Media, a specialist in local video advertising software and solutions, has tapped the ad tracking firm, AdImpact, to deliver real-time intelligence on local broadcast advertisements. As part of the deal, AdImpact will provide granular information on each airing including the name of the advertiser, station, local market, creative and the time that the […]
Data insights from AdImpact, the SaaS platform that tracks and analyses advertising occurrence and expenditure data across media channels, point to a thriving streaming market. In 2021, AdImpact reported 2.3 million airings related to streaming platforms in the US, and this figure increased to 2.8 million in 2022. For 2023, the company analysed some streaming […]
AdImpact, an ad intelligence SaaS company, has announced the appointment of Don Norton, Bud Breheney, and Harvey Kent to its board of advisors. Lending decades of collective digital, advanced TV, and platform expertise through leadership at companies including Google, Doubleclick, Kantar Media, and MediaOcean, the three executives will be instrumental in advancing AdImpact’s strategic plan […]