Advanced Television


Privacy-first ad solution from AdLedger

AdLedger, the non-profit consortium building open standards that leverage blockchain and cryptography in digital advertising, has announced its CryptoRTB protocol to address widespread industry problems. The open-source technology injects cryptographic tools such as digital signatures into OpenRTB protocol to identify illegitimate ad supply, create a verifiable chain of custody, and create mechanisms for data access […]

August 28, 2020