Hot beverage brand, Horlicks, is returning to TV screens for the first time in 20 years via AdSmart from Sky. The first month-long campaign will launches today [February 19th] with the commercial airing in 30-second slots. Utilising Sky Media’s addressable targeting technology, the campaign will reach specific audiences in Sky and Virgin households across the […]
Sky Media, the advertising sales arm of Sky, has announced new Search Behaviour targeting capability for the AdSmart addressable platform. Driven by wider industry demand to bring digital and TV campaigns closer together, Search Behaviour attributes allows brands for the first time to target audiences based on specific online search behaviours including frequency and intent. […]
Sky Media, the advertising sales arm of Sky, has launched a new online learning resource, Sky Media Skills. Sky Media Skills is a new, interactive portal to help aid better understanding of Sky Media’s wide-ranging advertising products and capabilities. Available at launch to existing partners, Sky Media Skills comprises eight bite-sized modules spanning AdSmart, VoD […]
Sky Media, the advertising arm of Sky, has today launched a new B2B TV campaign promoting its targeted TV platform, AdSmart. AdSmart is the market-leading addressable TV capability. It has run over 30,000 campaigns, achieving a 70% return rate of advertisers. With access to thousands of locations and household attributes, AdSmart allows businesses to tailor […]
Sky Media has partnered with Xbox, giving Sky Sports’ viewers the inside scoop on Halo Infinite – Xbox’s latest addition to the iconic gaming franchise. The first episode of a two-part branded content series is available now on Sky Sports’ social platforms, where West Ham United’s Michail Antonio and Crystal Palace’s Wilfried Zaha go up […]
Boots, the British pharmacy chain, has unveiled its 2021 Christmas campaign, starring actor Jenna Coleman (Doctor Who, Queen Victoria) as the character of Joy. Bags of Joy, created by The Pharm – the WPP partnership team dedicated to WBA – aims to reignite the magic of the holiday season. It brings into focus the happiness […]
Channel 4 and Sky have renewed and expanded their long-term commercial partnership. The broadcasters say that their new multi-year agreement will “extend the strategic relationship, giving both parties more opportunities to collaborate, support commercial growth, and innovate as broadcasting evolves in the future”. The partnership will make even more Channel 4 content available to Sky […]
Sky Media, the advertising sales arm of Sky, has announced the return of SME100, a £2 million support scheme for small businesses, giving them free access to the power of TV advertising through AdSmart as they recover from the pandemic. Through the scheme, 100 small businesses will receive £20,000 of TV advertising across Sky Media’s […]
Last year, the media industry was strongly hit by the economic crisis following the outbreak of the pandemic. Revenues from TV advertising in Europe, which were already reaching a stagnation point in most advanced markets, decreased significantly due to advertisers retracting their campaigns and to reluctance in investing in marketing during lockdown measures and following […]
Streamhub, the technology company transforming video audience analytics, has announced that Jamie West, former Deputy MD at Sky Media, has joined as a Board member and non-executive Director. West worked for over 10 years at Sky, spearheading the creation of Sky’s AdSmart platform, an advanced advertising service which launched in 2014. AdSmart allows marketers and […]