Advanced Television


Sky Media launches AdSmart B2B campaign

Sky Media, the advertising arm of Sky, has today launched a new B2B TV campaign promoting its targeted TV platform, AdSmart. AdSmart is the market-leading addressable TV capability. It has run over 30,000 campaigns, achieving a 70% return rate of advertisers. With access to thousands of locations and household attributes, AdSmart allows businesses to tailor […]

October 11, 2022

Sky, Xbox partner on Halo Infinite social series

Sky Media has partnered with Xbox, giving Sky Sports’ viewers the inside scoop on Halo Infinite – Xbox’s latest addition to the iconic gaming franchise. The first episode of a two-part branded content series is available now on Sky Sports’ social platforms, where West Ham United’s Michail Antonio and Crystal Palace’s Wilfried Zaha go up […]

November 29, 2021

Boots partners with Sky’s AdSmart for Xmas campaign

Boots, the British pharmacy chain, has unveiled its 2021 Christmas campaign, starring actor Jenna Coleman (Doctor Who, Queen Victoria) as the character of Joy. Bags of Joy, created by The Pharm – the WPP partnership team dedicated to WBA – aims to reignite the magic of the holiday season. It brings into focus the happiness […]

November 5, 2021By Nik Roseveare

Channel 4, Sky expand partnership

Channel 4 and Sky have renewed and expanded their long-term commercial partnership. The broadcasters say that their new multi-year agreement will “extend the strategic relationship, giving both parties more opportunities to collaborate, support commercial growth, and innovate as broadcasting evolves in the future”. The partnership will make even more Channel 4 content available to Sky […]

July 2, 2021

Sky Media support scheme for UK small businesses

Sky Media, the advertising sales arm of Sky, has announced the return of SME100, a £2 million support scheme for small businesses, giving them free access to the power of TV advertising through AdSmart as they recover from the pandemic. Through the scheme, 100 small businesses will receive £20,000 of TV advertising across Sky Media’s […]

May 26, 2021

Report: TV landscape moving towards digital ads

Last year, the media industry was strongly hit by the economic crisis following the outbreak of the pandemic. Revenues from TV advertising in Europe, which were already reaching a stagnation point in most advanced markets, decreased significantly due to advertisers retracting their campaigns and to reluctance in investing in marketing during lockdown measures and following […]

May 19, 2021

AdSmart’s West joins Streamhub

Streamhub, the technology company transforming video audience analytics, has  announced that Jamie West, former Deputy MD at Sky Media, has joined as a Board member and non-executive Director. West worked for over 10 years at Sky, spearheading the creation of Sky’s AdSmart platform, an advanced advertising service which launched in 2014. AdSmart allows marketers and […]

May 17, 2021

Cadent expands across Europe with Liberty Global

Cadent, the advanced TV platform company, has announced the expansion of its addressable advertising management platform in Europe in partnership with Liberty Global. Cadent has now expanded its automated addressable linear and VoD Advertising Platform into Liberty Global’s Irish footprint, Virgin Media Ireland, with its continental European markets to follow starting in 2021. Cadent and […]

January 5, 2021

baggl pledges £1m of TV ad grants to small businesses

Amidst the chaos of the pandemic, innovative start-up has pledged £1 million worth of its barter trade credits to help support other SMEs during the latest national lockdown and beyond, with match-funded TV advertising grants with a value of £3,500 per applicant. The initiative is being supported by AdSmart from Sky, as well as […]

November 19, 2020

Synamedia launches Iris addressable ad solution

Synamedia, the independent video software provider, has unveiledd Iris, a new addressable advertising solution. Iris will create addressable advertising opportunities for pay-TV and broadcasters as well as OTT and hybrid service providers to unlock new revenue streams. As demand for more targeted TV advertising increases, they can use Iris to help create compelling advertising propositions […]

August 12, 2020