Cadent, the advanced TV platform company, has announced the expansion of its addressable advertising management platform in Europe in partnership with Liberty Global. Cadent has now expanded its automated addressable linear and VoD Advertising Platform into Liberty Global’s Irish footprint, Virgin Media Ireland, with its continental European markets to follow starting in 2021. Cadent and […]
Amidst the chaos of the pandemic, innovative start-up baggl.com has pledged £1 million worth of its barter trade credits to help support other SMEs during the latest national lockdown and beyond, with match-funded TV advertising grants with a value of £3,500 per applicant. The initiative is being supported by AdSmart from Sky, as well as […]
Synamedia, the independent video software provider, has unveiledd Iris, a new addressable advertising solution. Iris will create addressable advertising opportunities for pay-TV and broadcasters as well as OTT and hybrid service providers to unlock new revenue streams. As demand for more targeted TV advertising increases, they can use Iris to help create compelling advertising propositions […]
Sky Media, the advertising sales arm of Sky, is partnering with TV attribution specialist TVSquared to launch a direct web attribution tool across linear, on-demand and addressable TV advertising campaigns. Bringing together TV viewing and web tracking data, Sky Media provides its advertisers and brands with a picture of how TV drives interest, consideration, and […]
Due to what Sky Media describes as “overwhelming interest” in its AdSmart SME Support Scheme, it has announced it will provide an additional 150 businesses with targeted TV advertising support. The initial SME100 campaign now becomes SME250 as Sky Media invests a total of £2.5 million into the fund, bringing the total number of small […]