Advanced Television


Sky, TVSquared attribution tool

Sky Media, the advertising sales arm of Sky, is partnering with TV attribution specialist TVSquared to launch a direct web attribution tool across linear, on-demand and addressable TV advertising campaigns. Bringing together TV viewing and web tracking data, Sky Media provides its advertisers and brands with a picture of how TV drives interest, consideration, and […]

July 24, 2020

Sky: Additional £1.5m support for SMEs to use AdSmart

Due to what Sky Media describes as “overwhelming interest” in its AdSmart SME Support Scheme, it has announced it will provide an additional 150 businesses with targeted TV advertising support. The initial SME100 campaign now becomes SME250 as Sky Media invests a total of £2.5 million into the fund, bringing the total number of small […]

June 10, 2020