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Benenden Health, Channel 4 renew partnership

Not-for-profit, affordable healthcare provider Benenden Health and Channel 4 have partnered for a second time with a mission to improve the nation’s health, encouraging families and friends to check in on their physical and mental health in a series of TV adverts. The campaign is supported by Channel 4 talent including AJ Odudu, who highlights the importance […]

January 4, 2024

Survey: US sports fans prefer ad experience on OTT over linear

Integral Ad Science (IAS), a global player in digital media quality, has released research showing that most US consumers feel that their ad experience is better on digital streaming platforms than traditional TV when watching major sporting events. IAS surveyed over 1,100 US consumers and examined how consumer viewership and ad experience differ on traditional […]

April 29, 2022