Cineverse has announced the acquisition of IndiCue, an advertising technology company, in a deal worth up to $40 million (€33.7m). The acquisition integrates IndiCue’s advertising and monetisation capabilities directly into Cineverse’s Matchpoint platform, enabling Cineverse to operate a unified system spanning content preparation, distribution, monetisation, reporting, and real-time performance optimisation across FAST, AVoD, Connected TV (CTV), […]
Global data released to mark World Radio Day 2026 [February 13th] by the World Radio Alliance and egta, the international trade body of multiplatform TV and audio businesses, reveals that radio reaches nine out of 10 people weekly, and commands the highest trust of any medium. The data shows the following findings: Radio reaches more […]
Hasbro Entertainment, Hasbro’s content arm leveraging Hasbro’s brands and IP across film, television, animation and digital, and Animaj, a kids media company backed by strategic investor HarbourView Equity Partners, have announced the launch of LUMEE, a new venture that unites their digital advertising inventory and insights to power advertising sales and brand partnerships. LUMEE is […]
Hellmann’s Meal Diamond campaign has emerged as the most impactful Super Bowl LX ad online, according to data compiled by Quantcast. The adtech firm tracked engagement across the open internet, which includes news sites and blogs. and – from this – identified the top five performing Super Bowl ad campaigns. Hellmann’s ad, starring Andy Samberg […]
Amazon Ads announced a new agentic AI tool, Creative Agent, that is says “empowers UK advertisers to easily create professional-quality ads for campaigns”. Within Creative Studio, advertisers can now click ‘chat’ to access a conversational, AI-powered creative partner that conducts product and audience research, brainstorms ideas, develops creative concepts in storyboard format, and produces video […]
The European Programmatic TV Initiative (EPTVI) has announced the launch of Stage Two of its industry-led collaboration, moving from industry discussion and alignment into action as the industry works to make programmatic TV easier to use at scale across Europe. Europe’s TV advertising market is at a critical moment. As broadcasters and streamers expand programmatic […]
Super Bowl ads are reported to cost $8 million for just 30 seconds, but only a handful earn attention after the final whistle. Data from Kinetiq, the AI-powered global media intelligence platform, reveals which Super Bowl LX advertisers managed to extend their impact beyond game night. According to the analysis – conducted in partnership with […]
tvScientific, the advertising platform for performance TV, has appointed Heather Carver as Chief Customer Officer. Carver brings more than 15 years of experience leading revenue and customer-facing organisations across the programmatic ecosystem. Most recently, she served as Chief Revenue Officer at Freestar, where she oversaw revenue strategy and expanded strategic publisher, demand, and technology partnerships. […]
Tony’s Chocolonely, the UK’s most ethical chocolate bar, is launching its first-ever TV commercial globally, across Sky channels, from 9pm on February 10th. The campaign was planned and delivered in partnership with Sky Media to bring Tony’s purpose-led mission into living rooms across the UK. The chocolate-challenger brand secured £500k worth of Sky Media advertising through […]
Rocket Mortgage’s America Needs Neighbours Like You has been crowned the most emotionally engaging ad of Super Bowl 2026, according to data from creative intelligence platform DAIVID. The spot, co-created with sibling brand Redfin and centered on the power of being a good neighbour, generated the strongest positive emotional response of any ad shown during […]