Some $63 billion (€54.2bn) in global ad spend is wasted annually on invalid traffic (IVT), according to data from Lunio, the IVT detection and prevention platform. On average, 8.51 per cent of all global paid ad traffic is invalid, meaning nearly one in every 12 ad clicks are fake with zero chance of converting. In […]
Ozone, the digital advertising platform built by publishers, has announced the launch of Ozone Labs, a collaborative research and development centre focused on better understanding how AI technologies may impact future product and commercial models of the publishing and marketing sectors. Ozone Labs will operate alongside the core business, enabling Ozone and its partners to […]
Samsung Ads, the advertising arm of Samsung Electronics’ media division, has announced the launch of TotalView, a new solution that provides a unified view of total ad reach across the Samsung Smart TV ecosystem, spanning both linear and streaming. With TotalView, advertisers can eliminate blind spots and enrich their planning, targeting, and measurement with a […]
Advanced-Television can exclusively reveal that Channel 4 Sales has signed a year-long sponsorship deal with homeware and interiors brand Habitat for Channel 4’s Inspired Living programming strand. The sponsorship will appear across Channel 4, E4, More4 and Channel 4 streaming, showcasing the Habitat brand alongside programming that aims to celebrates creativity, lifestyle and self-expression including […]
A long-running dispute between Spain’s private operators and public broadcaster RTVE has flared up once again, this time over the sale of advertising during coverage of this summer’s 2026 FIFA World Cup. UTECA, the association representing major free to air private broadcasters, has formally demanded that RTVE stop selling advertising linked to the tournament, which […]
A study from WARC has found that a prolonged conflict in the Middle East could threaten $49.9 billion (€43.2bn) of global advertising growth this year, and $93.9 billion over the next two years. A milder crisis still risks $19 billion this year, with residual impacts lasting well into 2027. James McDonald, Director of Data, Intelligence […]
The FreeWheel Video Marketplace Report (VMR) highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. The latest edition of the VMR explores video advertising trends for H2 2025 and includes findings that build on the insights revealed in the previous VMR (H1 2025) in both the US […]
Digital i has released its Streaming in Flux: 2025 in Review report exploring key audience and content trends from Netflix, Disney+ and Prime Video. It tracks ongoing declines in new original content launches, recovery in streaming viewing hours after 2024 lows and the rapid adoption of ad-supported plans. The report examines streaming audience data in […]
AdImpact, an advertising intelligence and analytics firm, has released its inaugural local CTV ad trends report. The report analysed over 51,1000 local CTV advertisers across 210 US television markets throughout 2025. Market Impressions Markets outside of the top 50 delivered a 52.5 per cent share of local CTV impressions, while accounting for 33 per cent […]
Locality, the local TV advertising platform connecting brands to local audiences across broadcast and streaming, has announced the appointment of Kouros Esfahany as chief technology officer. Esfahany joins Locality as the company advances its unified platform across the local TV ecosystem and centralizes its data strategy following its introduction of Audience Engine, Locality’s proprietary data […]