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Advertising Association

Forecast: UK ad market to rebound from pandemic losses

The latest Advertising Association/WARC Expenditure Report, which collects advertising revenue data across the entire media landscape, forecasts UK adspend will grow by 15.2 per cent in 2021 to reach a total of £27 billion (€31bn). This will recover the entirety of 2020’s £1.8 billion decline and is expected to precede a 7.2 per cent rise […]

April 29, 2021

Forecast: UK adspend slower 2021 recovery

Figures from the latest Advertising Association/WARC Expenditure Report forecast slower growth in 2021 than previously expected, with any gains made in 2021 unlikely to offset this year’s losses, meaning the UK’s ad market is not expected to have fully recovered until 2022. The report downgrades July’s 2020 forecast from a return-to-growth of 16.6 per cent […]

October 29, 2020

AdGreen initiative from UK advertising

The Climate Action Working Group, led by UK trade body the Advertising Association in partnership with ISBA and the IPA, has launched AdGreen, an initiative to unite the advertising industry to eliminate the negative environmental impacts of production. AdGreen is backed at launch by adam&eveDDB, APR (Advertising Production Resources), Havas, MullenLowe Group as part of […]

September 9, 2020

Report: UK creatives face £74bn pandemic hit

The Creative Industries Federation has warned of a ‘cultural catastrophe’ as research from Oxford Economics reveals that the UK’s creative industries are on the brink of devastation. The UK’s creative sector was previously growing at five times the rate of the wider economy, employing over 2 million people and contributing £111.7 billion (€125bn) to the […]

June 17, 2020