Advanced Television

advertising

VideoAmp Introduces VALID

VideoAmp, a media measurement company revolutionising advertising, has unveiled its big data and technology engine, VALID (VideoAmp Linked Identity & Data). VALID uses rigorous methodologies to measure and reach cross-platform audiences with increased precision and accuracy, benefiting advertisers with more efficient media spend that is designed to drive higher conversion rates, publishers with more accurate […]

March 1, 2024

tvScientific raises $9.4m in convertible note funding

tvScientific, the performance advertising platform for connected TV (CTV), has announced that the company had raised $9.4 million (€8.6m) in a convertible note funding round that included new investors S4S Ventures, BDMI, and Progress Ventures joining investors including NBCU/Comcast, Norwest Capital Partners, Aperiam Ventures and Hearst Ventures. With tvScientific, advertisers can buy and execute performance […]

February 29, 2024

FreeWheel partners with Direct Digital Holdings

Direct Digital Holdings, an advertising and marketing technology platform operating through its companies Colossus Media, Huddled Masses and Orange 142, has announced a partnership with FreeWheel, the technology platform for the television advertising industry. The agreement builds on Direct Digital Holdings’ buy- and sell-side relationship with Beeswax, FreeWheel’s programmatic buying platform.This deal will allow the […]

February 28, 2024

Live ramp, Microsoft expand collaboration

LiveRamp has joined forces with Microsoft Advertising to deepen omnichannel measurement using privacy-enhanced data collaboration to safely connect data sets across media platforms, including premium channels and exclusive CTV inventory. Clean room technology via LiveRamp’s Data Collaboration Platform powered by Habu unlocks previously inaccessible data sets across TV, CTV, social media, digital, retail and programmatic […]

February 28, 2024

TV gambling ads: What rules are in force

The gambling industry competition is stiff, so operators utilise all means to promote their platforms and increase customer engagement. Providing lucrative bonuses for new and regular players is a working tool; however, it’s often not enough to enhance brand recognition in the market. Therefore, companies usually launch additional promotional campaigns to inform users of their […]

February 25, 2024

Research: Transparency biggest obstacle in CTV advertising

Amid fast-growing interest and investment in Connected TV (CTV) across the UK and Europe, a report, The Power and Potential of CTV in Europe, reveals that CTV advertising still suffers from a lack of transparency and need for quality verification. Only 30 per cent of advertisers and publishers have full transparency into where ad placements […]

February 22, 2024

RTL, ProSiebenSat.1 ad tech partnership

RTL Deutschland and ProSiebenSat.1 have announced a partnership will bring together the content and services of each group’s adtech company, Smartclip and Virtual Minds, so that advertisers can run campaigns spanning the two partners’ platforms – ranging from linear TV to smart TV advertising and campaigns on the RTL+ and Joyn streaming platforms. The media […]

February 22, 2024

Vevo partners with PubMatic

PubMatic, the independent technology company delivering a digital advertising supply chain, has announced a partnership with Vevo, the music video network. The collaboration aims to fuel an accelerated phase of programmatic CTV growth for Vevo. Vevo’s global network spans more than 800,000 videos, boasting a total monthly average of 25 billion views. Partnering with PubMatic […]

February 21, 2024

Research: SVoD ad-tiers paying off in US

Following the news that Prime Video is introducing ad-funded content, research from Bango shows that ads are delivering serious gains for streaming and subscription giants. According to the data, the launch of ad-funded tiers has driven more than a third of US subscribers (36 per cent) to upgrade their services. But it’s a risky game […]

February 20, 2024

Ateme enhances personalised ads with Apple spec

Ateme, a specialist in video compression, delivery and streaming solutions, has announced the integration of the latest HLS Interstitials specification from Apple into its Server-Side Ad Insertion (SSAI) solution. This development of the Ateme NEA solution for targeted advertising ensures an enhanced viewing experience while enabling content and service providers to increase revenue streams through […]

February 20, 2024