People’s Postcode Lottery has launched a new cross-broadcaster campaign ahead of April’s 2024 draws – their biggest ever. To celebrate this, People’s Postcode Lottery worked with the7stars, to devise a creative and media strategy that brings together some of the UK’s biggest names from across the nation’s biggest broadcasters and runs from March 15th – […]
Magnite, the independent sell-side advertising company, and Mediaocean, the mission-critical platform for omnichannel advertising, have announced an exclusive partnership to bring deeper automation and greater supply path efficiency to Mediaocean’s Prisma buyers for connected TV (CTV) and online video (OLV). This partnership enables Prisma users to activate streaming campaigns directly with premium video sellers through […]
With an increasing number of individuals seeking to quit smoking regular cigarettes, the popularity of tobacco-free nicotine alternatives is on the rise. Television commercials play a crucial role in promoting these alternatives – especially given how much of the US population doesn’t realise that these alternatives even exist. This article from Digital Whispers delves into […]
Channel 4 Sales has unveiled the results of its Sponsorship Rocks study, a comprehensive analysis of broadcast sponsorship effectiveness. The study’s dataset, twice the size of the previous iteration of Sponsorship Rocks in 2017, now incorporates streaming data, creative coding, plus Barb reach and frequency data. At a time when the media industry is faced […]
The living room is the environment at home that’s best suited for advertising to succeed. That’s the key finding from a study of video advertising that examined where in the home advertising was most likely to be remembered – and why. The Context Effects study – jointly conducted by Map The Territory and Tapestry Research, […]
Advertiser Perceptions, a provider of market intelligence and analysis to the media, advertising and ad tech industry, has announced the launch of the AP Ad Insights Hub, an all-access subscription offering. The Hub aims to help organisations better understand the rapidly changing media landscape, quantify and forecast future market opportunities, ‘gut check’ current marketing and […]
US local broadcast television industry trade body TVB has released the findings of the 2024 Purchase Funnel Study which seeks to identify the importance of media platforms in influencing consumers during the purchase decision process. TVB commissioned GfK to conduct this study, which looked at consumers exposed to advertising across eight categories through ANY of […]
Crackle Connex, a division of Chicken Soup for the Soul Entertainment, has signed an agreement with Infillion for a uniquely structured 2024 upfront purchase of advertising inventory across its AVoD services. The inventory will run across inventory within Redbox, Crackle, and Chicken Soup for the Soul properties. Crackle Connex will also be able to sell […]
Euromedia February/March 2024 AVoD and FAST channels were real growth points in 2023. How has the overall TV ad market reacted to many more ad avails? Colin Mann spoke to a range of industry practitioners. Read the article and the rest of the issue here.
Dailymotion Advertising has partnered with RTL AdAlliance with the monetisation of its online video inventory across multiple European markets. The international media sales house will add the online video platform and provider of proprietary video players to its growing Total Video portfolio. The video offering of Dailymotion Advertising encompasses the proprietary video platform, available online […]