Advanced Television


AFL scores A$4.5bn broadcast deal

The AFL (Australian Football League), the governing body of Australian rules football, has announced the biggest broadcast rights deal in Australian sporting history after extending its partnership with the Seven Network, Foxtel and Telstra for another seven seasons. The League’s current broadcast rights deal goes for another two years, through to the end of 2024, […]

September 6, 2022By Colin Mann

Australian Football League deploys Dalet Flex

Dalet, a technology and service provider for media-rich organisations, has announced that the Australian Football League (AFL) is using Dalet Flex to manage the cloud-based digitisation and workflow modernisation project of its video archives. The subscription-based implementation of Dalet’s cloud-native media logistics, which was done in collaboration with partner Telstra Broadcast Services, enables AFL to […]

May 24, 2022

Australia: 19.4m SVoD subs

Australians streamed 20 billion minutes of premium online video in January-September 2021, according to a report from Media Partners Asia (MPA) measuring the Australian streaming economy. SVoD platforms drove 70 per cent of premium video streaming, while BVoDs took 30 per cent. The report, titled Australia Online Video Consumer Insights & Analytics, leverages MPA’s proprietary […]

November 3, 2021

Australia: AFL grows TV viewership lead over NRL

Data from Roy Morgan shows over 7.5 million Australians aged 14+ (36 per cent) watched AFL matches on TV at least occasionally in 2020 including AFL pre-season games, AFL Home & Away games, AFL Finals, the AFL Women’s competition or the show-piece AFL Grand Final. Overall TV viewership of the AFL was up slightly in […]

April 27, 2021

The Aussie Rules Show returns to BT Sport alongside new podcast

Ahead of the 2021 AFL season kicking off this week, BT Sport has announced the return of The Aussie Rules Show which will be shown every Wednesday at 8pm on BT Sport. Presented by Australian sports presenter Ollie Geale, the weekly magazine show will look ahead to the upcoming round of AFL action, with all […]

March 17, 2021