In partnership with Age UK Gateshead, Sky has opened a new Digital Hub in Gateshead, NE England. Opening the new Hub, local MP and Chair of Age UK Gateshead, Liz Twist MP and Ian Wolstenholme, CEO of Age UK Gateshead, welcomed the local community, while showcasing the digital services and newly renovated space. The Hub, […]
According to a Channel 4 study, branded entertainment significantly increased brand engagement and drove positive viewer perceptions – transferring the positive emotions created by an entertaining programme to the brand behind it. The study examined a combination of existing academic studies, quantitative and qualitative research into existing Channel 4 branded entertainment shows. Extensive analysis of […]
Research from multiplay telco Vodafone and Trajectory suggests people across the UK feel more positively towards technology now than before the pandemic, with the oldest age group surveyed (aged 72+) reporting the biggest increase of almost 20 per cent. When it comes to staying in touch, younger people favoured social media; while for the oldest […]