PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced the latest results of a multi-year integration of NVIDIA technology to leverage accelerated computing for programmatic advertising’s unique requirements across the open internet. By working with NVIDIA as an early adopter through an iterative process of testing, data sharing and […]
FastStream Interactive has announced the introduction of its first AI-generated virtual TV presenters to host a TV music channel, on its free interactive TV music channel, ROXi. The virtual hosts will introduce music videos on ROXi, initially on US broadcast TV and on Sky in the UK and Ireland. ROXi’s AI-generated TV presenters will host […]
Vibe.co, the ad platform bringing hyper-targeting to connected TV (CTV) for performance marketers, has closed $50 million (€42.6m) in Series B financing led by Hedosophia, an early investor of Spotify, Uber and Airbnb. The financing also includes participation from previous backers including Elaia and Singular; in addition to Revolut CEO Nik Storonsky’s fund QuantumLight; Supercell […]
Adlook, the self-driving, AI-powered, outcomes-focused brand growth platform, has announced its integration with smartclip, RTL Group’s adtech business and a provider of adtech solutions across Europe. This cooperation enables advertisers and agencies partnering with Adlook to activate campaigns across smartclip’s Connected TV (CTV), Addressable TV (ATV), and digital video inventory in Europe. By combining Adlook’s […]
Locality, the local video solutions provider, has announced the launch of its Advanced Audience Engine, a proprietary identity and activation solution developed in collaboration with Lovelytics, Newton Research, and Databricks that redefines how advertisers engage local audiences. The engine integrates generative AI, automation, and directly incorporates Locality’s historical local media intelligence and viewership data to […]
Fairground Entertainment, an AI studio and streaming distribution network, and Rogue Matter have announced a multi-deal partnership that will translate Rogue Matter’s graphic novels and ecomic book properties to fully AI-based programming for streaming TV. The first programming slate in this collaboration includes episodic TV shows based on Rogue Matter’s Ketcher: Origins; Don’t Tell My […]
Small and medium-sized businesses (SMBs) can now create personalised AI-generated ad campaigns and optimise them for maximum impact, through a new partnership between AdGreetz, the ad-tech/martech personalisation platform, and creative data provider DAIVID. The collaboration utilises AdGreetz’s video generator, BizGreetz AI, which empowers SMBs to produce ads in minutes (in 31 languages with AI-activated voice […]
In her keynote address at the Zurich Film Festival, Particle6 founder and CEO Eline van der Velden will announce the launch of her latest venture, Xicoia, the world’s first AI talent studio – designed to create, manage and monetise a new generation of hyperreal digital stars. Sitting alongside AI production company Particle6, Xicoia will be […]
Integral Ad Science (IAS), a media measurement and optimisation platform, has entered into a definitive agreement to be acquired by Novacap, a US private equity firm, in an all-cash transaction that values IAS at approximately $1.9 billion (€1.6bn). Under the terms of the agreement, Novacap will acquire all of the outstanding shares of IAS for […]
VECTOR, a provider of managed services to telecommunications companies (telcos), and Aprecomm, the provider of an intuitive, self-healing network and customer experience platform, are excited to announce a new strategic partnership. The collaboration will see Aprecomm’s award-winning customer experience software integrated into VECTOR’s managed services offering for European-based service providers seeking to provide seamless in-home […]