Advanced Television


Forecast: Global ad spend to top $1tn in 2024

A study from WARC, the experts in marketing effectiveness, forecasts that global advertising spend is on course to grow 4.4 per cent this year and a further 8.2 per cent in 2024, by when expenditure will have topped $1 trillion (€0.92tn) for the first time. The analysis combines data from WARC’s proprietary survey of media […]

August 24, 2023

Report: 40% of all ad spend goes to Alphabet, Amazon, Meta

The media industry has entered a period of flux according to WARC. What constitutes a media owner is being challenged by structural shifts in the global advertising market worth $993 billion (€934bn) this year. It is becoming harder for content-creating publishers to remain competitive against data-rich performance channels such as retail media, and sustain publishing […]

February 22, 2023

YouTube boss quits

YouTube CEO, Susan Wojcicki, is stepping down after nine years in the role. In a blog post, she said she had “decided to start a new chapter focused on my family, health and personal projects I’m passionate about. The time is right for me, and I feel able to do this because we have an […]

February 17, 2023

Alphabet to axe 12,000 staff

Alphabet, owner of Google, has announced it will cut 12,000 jobs, in the latest round of mass redundancies to hit the tech industry. Google and Alphabet CEO Sundar Pichai said he took “full responsibility” for the cuts, in an internal email. The cuts will affect some 6 per cent of Alphabet’s workforce globally, in teams […]

January 20, 2023

DeepMind founder leaves Google

Mustafa Suleyman, the co-founder of Google’s DeepMind AI lab has left Alphabet to join venture capital firm Greylock Partners, following a turbulent tenure. Suleyman will be a venture partner at Greylock, advising early-stage companies and investing in artificial intelligence start-ups. Suleyman had previously been vice president for AI product management and policy at Google, joining […]

January 21, 2022

Bank: “Google a top pick for 2022”

A report from investment bank BNP Paribas forecasts that Google’s Alphabet will grow this year by 4 per cent despite suffering threats over potential iOS privacy events. The bank also suggests that Google Search could even prove to be a beneficiary as marketers shift their advertising budgets to other verticals (e.g. Search and Android-based OS […]

January 13, 2022By Chris Forrester

German watchdog sets sights on Google

Germany’s Federal Cartel Office the Bundeskartellamt has delivered its decision that Alphabet Inc., Mountain View, USA, and therefore also its subsidiary Google, is subject to extended abuse control by the competition authority. A newly-introduced provision under the German Competition Act (Section 19a of the German Competition Act (GWB)), which entered into force in January 2021, […]

January 6, 2022By Colin Mann

Report: Global ad market sees record growth in 2021

New advertising spend forecasts for 100 markets show that the global ad market has largely weathered the impact of Covid-19, so far, and is on course to reach a value of $1 trillion in 2025, with more than half of this money paid to just three companies: Alphabet, Meta and Amazon. This is according to […]

December 2, 2021

Report: Global DTC brands embrace TV

As TV investments surpass pre-pandemic levels around the world, international data shows how both direct-to-consumer (DTC) brands and online giants are increasingly embracing TV to get their message across. The Global TV Group, the grouping of TV companies and sales houses’ trade bodies in Europe, the US, Canada, Australia and Latin America, has released a […]

October 29, 2021

SoftBank buys Google Loon IP

Google, via its Alphabet parent company, has been developing its Loon high-altitude balloon-based platforms. The concept was that these very high-flying balloons would be platforms for distributing broadband signals to the ground. Japanese media conglomerate SoftBank says it has bought about 200 IP patents for Google’s High Altitude Platform Stations (HAPS) from Loon and will […]

October 4, 2021By Chris Forrester