Paramount joins Go Addressable
Paramount Global has become the first content maker to join Go Addressable, the trade body formed to push addressable advertising. Other members of Go Addressable, are Altice USA’s a4 Advertising, Charter’s Spectrum Reach, Comcast Advertising, DirecTV Advertising and Dish Media. “Go Addressable continues to find new ways to enhance, innovate and drive momentum behind this […]