The 7th edition of Altman Solon’s Global Sports Survey finds the sports sector entering a new growth cycle, supported by strong industry confidence and changing fan viewing behavior. The study includes input from 250 senior global sports executives and a survey of 6,000 sports fans across the US, UK, Germany, Spain, Italy, and France. Industry […]
Strong interest among younger fans and innovative, new investment vehicles are spurring growth in sports in the Middle East, according to new analysis from Altman Solon’s Global Sports Survey. Interest in sports has jumped among 16-24-year-olds, from 27 per cent in 2021 to 36 per cent in 2024, and now Generation Z Middle Eastern sports […]
Global sports investors view technology solutions providers as the best investment over the next 3-5 years, according to data from Altman Solon’s Global Sports Survey. Nearly two-thirds (63 per cent) of the more than 250 global sports executives surveyed see technology solution providers as the most attractive investment opportunity, aligning with digital transformation tailwinds of […]
Altman Solon, the global strategy consulting firm focused on Telecommunications, Media, and Technology (TMT), has opened an office in Stockholm, Sweden. Altman Solon has hired Telecommunications and Technology expert Jonatan Matsson as a Partner to run the office, which will serve as the hub for Altman Solon’s operations in the Nordics as the firm recruits […]
Two-thirds of global sports executives are concerned about the relevance of live sports as more younger fans gravitate towards highlights, documentaries, and short-form videos from fans, teams, and players over watching live games on video, according to Altman Solon’s 2024 Global Sports Survey. The survey, which measures the habits of 3,000 global sports fans, reveals […]
Altman Solon, the global strategy consulting firm focused on the Telecommunications, Media, and Technology (TMT) sectors, has promoted sports business thought leader David Dellea to Partner in its Zurich office. Dellea focuses on growing Altman Solon’s global base of sports clients, addressing their strategic, organisational, and commercial challenges and opportunities. Dellea works with sports federations, […]
Almost four out of five sports executives (79 per cent) believe automated content creation will impact their business significantly, 61 per cent believe remote production technology will be just as game-changing, according to the latest installment of Altman Solon’s 2023 Global Sports Survey. The survey of over 150 global sports executives and 2,500 consumers across […]
Two-thirds of European video distributors expect to generate a key part of their Total TV (linear and digital) ad revenue from linear investments, according to a study from Telecommunications, Media, and Technology strategy firm Altman Solon. Altman Solon analysed the Total TV advertising ecosystem in several of Europe’s largest markets, including the UK, Germany and […]
The global sports landscape will continue to be an attractive market for many years, with 61 per cent of sports executives expecting accelerated growth in private investment over the next 5-7 years, according to Altman Solon’s Global Sports Survey. The survey of more than 150 global sports executives and 2,500 sports fans in the UK, […]
According to Altman Solon’s 2023 Global Sports Media Survey, 85 per cent of industry leaders believe that rights owners are not actively addressing the changing needs of their media partners. The survey of more than 2,500 sports fans and 150 top executives from eight major global markets reveals that four out of the five major […]