Almost four out of five sports executives (79 per cent) believe automated content creation will impact their business significantly, 61 per cent believe remote production technology will be just as game-changing, according to the latest installment of Altman Solon’s 2023 Global Sports Survey. The survey of over 150 global sports executives and 2,500 consumers across […]

Two-thirds of European video distributors expect to generate a key part of their Total TV (linear and digital) ad revenue from linear investments, according to a study from Telecommunications, Media, and Technology strategy firm Altman Solon. Altman Solon analysed the Total TV advertising ecosystem in several of Europe’s largest markets, including the UK, Germany and […]

The global sports landscape will continue to be an attractive market for many years, with 61 per cent of sports executives expecting accelerated growth in private investment over the next 5-7 years, according to Altman Solon’s Global Sports Survey. The survey of more than 150 global sports executives and 2,500 sports fans in the UK, […]

According to Altman Solon’s 2023 Global Sports Media Survey, 85 per cent of industry leaders believe that rights owners are not actively addressing the changing needs of their media partners. The survey of more than 2,500 sports fans and 150 top executives from eight major global markets reveals that four out of the five major […]

Sports fans crave more TV content but have trouble accessing it due to the fragmented nature of the sports rights market, according to Altman Solon’s 2023 Global Sports Media Survey. The survey of more than 2,500 sports fans from eight major global markets reveals that 59 per cent say they currently have trouble finding or […]

Virtual production (VP) in the film and TV industries continues gaining traction, with a Altman Solon report showing that the industry experts surveyed are using VP on 40 per cent of their current projects. Despite the buzz over VP, which employs new innovations to reduce production costs and timelines, the report identifies challenges to its […]

Almost three quarters of UK sports viewers (73 per cent) are expected to watch the 2022 FIFA World Cup 2022 in Qatar this winter, according to data from telecommunications, media, and technology consultancy firm, Altman Solon. The tournament is expected to achieve record-breaking global viewership, with as many as 5 billion global sports fans likely […]

Sports viewing in the UK has spiked since the start of the pandemic in 2020 to today, with women’s sports – particularly football – seeing strong interest, according to a survey of consumers across 17 markets by strategic consultancy Altman Solon. Altman Solon’s analysis shows that broadcasters and investors have several opportunities to take advantage […]

The proliferation of new streaming services is disrupting the traditional pay-TV market, as US streaming subscriptions have increased at 37.4 per cent per year from 2014 to 2020, according to Altman Solon’s 12th annual Consumer Video Survey. The survey found that the number of  streaming services subscriptions per household jumped from 2.1 in 2020 to […]