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Altman Solon

Survey: Sports rights owners not meeting needs of media partners

According to Altman Solon’s 2023 Global Sports Media Survey, 85 per cent of industry leaders believe that rights owners are not actively addressing the changing needs of their media partners. The survey of more than 2,500 sports fans and 150 top executives from eight major global markets reveals that four out of the five major […]

November 28, 2023

Survey: TV sports rights too fragmented

Sports fans crave more TV content but have trouble accessing it due to the fragmented nature of the sports rights market, according to Altman Solon’s 2023 Global Sports Media Survey. The survey of more than 2,500 sports fans from eight major global markets reveals that 59 per cent say they currently have trouble finding or […]

October 31, 2023

Survey: Virtual production gaining traction

Virtual production (VP) in the film and TV industries continues gaining traction, with a Altman Solon report showing that the industry experts surveyed are using VP on 40 per cent of their current projects. Despite the buzz over VP, which employs new innovations to reduce production costs and timelines, the report identifies challenges to its […]

December 19, 2022

Survey: 73% UK sports fans plan to watch World Cup

Almost three quarters of UK sports viewers (73 per cent) are expected to watch the 2022 FIFA World Cup 2022 in Qatar this winter, according to data from telecommunications, media, and technology consultancy firm, Altman Solon. The tournament is expected to achieve record-breaking global viewership, with as many as 5 billion global sports fans likely […]

November 2, 2022

Survey: UK watching more sport since pandemic

Sports viewing in the UK has spiked since the start of the pandemic in 2020 to today, with women’s sports – particularly football – seeing strong interest, according to a survey of consumers across 17 markets by strategic consultancy Altman Solon. Altman Solon’s analysis shows that broadcasters and investors have several opportunities to take advantage […]

September 28, 2022

Survey: US households average 3 SVoD subscriptions

The proliferation of new streaming services is disrupting the traditional pay-TV market, as US streaming subscriptions have increased at 37.4 per cent per year from 2014 to 2020, according to Altman Solon’s 12th annual Consumer Video Survey. The survey found that the number of  streaming services subscriptions per household jumped from 2.1 in 2020 to […]

May 25, 2022

Survey: Hollywood moving to permanent hybrid production

Hollywood film and video production has gone virtual over the past two years, fueled by pandemic concerns, the need to accelerate delayed production, and the insatiable consumer demand for new content. Survey data released by Telecommunications, Media, and Technology (TMT) consulting firm Altman Solon, found that almost 70 per cent of industry respondents anticipate expanding […]

March 7, 2022

Survey: 30% UK plan to watch Winter Olympics daily

Half of UK sports viewers plan on tuning into the Winter Olympics this week with female sports fans slightly more interested in the games than their male counterparts, according to a survey by global strategic consultancy Altman Solon. The Winter Olympics survey was conducted in mid-January with more than 2,500 respondents across the UK, France, […]

February 4, 2022

Survey: Women increasingly watching more sport

The 2021 Global Sports Survey from strategic consultancy Altman Solon reveals that nearly 50 per cent of women in the UK, US, and Germany are monthly sports viewers. That figure rises to nearly 70 per cent in LatAm and Asia countries. The study gauged viewing and fandom among 18,000 respondents in 16 countries across North […]

December 3, 2021