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Forecast: Africa SVoD subs to triple by 2027

Africa will have 13.64 million paying SVoD subscriptions by 2027, up from 4.9 million at end-2021, according to the Africa SVOD Forecasts report from analyst firm Digital TV Research. Only 6.6 per cent of TV households will pay for at least one subscription by 2027 – up from 3.9 per cent at end-2021. “As well […]

August 18, 2022

Research: Streaming stretches TV generation gap

Younger adults now watch almost seven times less scheduled TV than those aged 65 and over, according to the findings of the Media Nations 2022 report from UK media regulator Ofcom, as the generation gap in media habits reaches a record high. People aged 16-24 spend less than an hour (53 minutes) in front of […]

August 17, 2022

Data: UK SVoD access declines

BARB, the UK’s television audience measurement service, has released data from its Establishment Survey for Q2 2022, showing a decline in the number of UK households with access to a subscription video-on-demand (SVoD) service. In Q2 2022, 19.19 million UK homes (67 per cent of households) had access to an SVoD service, a decrease of […]

August 4, 2022

Research: EPL armchair fans to pay £22 per game

Fans of the Premier League’s newly-promoted teams face paying £35 (€41.85) per game to watch them play on pay-TV and streaming services this season – three times more than the biggest clubs, reveals comparison and switching service Uswitch.com. Latest research shows a quarter of Brits with a sports package feel it’s the most important part […]

August 4, 2022

Virgin Media claims EPL value title

With the new Premier League season kicking off on Friday August 5th, UK multiplay operator Virgin Media claims football fans can net a saving of up to £363 (€433) over the duration of their contract, compared to equivalent Sky and BT bundles, by switching to Virgin Media. For the new Premier League 2022-23 campaign, there […]

August 2, 2022By Colin Mann

BARB: UK SVoD homes near 20m

Findings from the Establishment Survey for Q1 2022 from BARB, the UK’s television audience measurement currency, reveal that the number of UK households with access to a SVoD service reached 19.57 million (68.5 per cent of households), an increase of almost 500k homes since Q4 2021. Disney+ and Apple TV+ (the latter a new addition […]

June 22, 2022

Research: SVoD appeal remains strong

Each year, the Best Bundle study from Hub Entertainment Research takes an inventory of the full range of TV services consumers use—and identifies the services that are gaining and losing market share over time. Key findings from this year’s study: The average number of sources consumers use to access TV content has hit an all-time […]

May 12, 2022

Study: UK streaming market shrinks

The number of UK households that subscribe to at least one video streaming service fell as the cost-of-living crisis led some UK households (particularly younger households) to deprioritise entertainment, according to Kantar’s Entertainment on Demand study. Some 16.9 million or 58 per cent of households now have at least one paid subscription, down 215,000, quarter-on-quarter. […]

April 19, 2022

Research: Prime US penetration now 45%

Research from Parks Associates’ Video Services Dashboard reveals that as of Q3 2021, Prime Video’s subscriber penetration rate is at 45 per cent of US Internet households. The most recent update of the firm’s OTT Video Market Tracker recaps top industry and consumer trends, including Amazon Prime’s recent price rate increase. “Amazon’s Prime pricing rise, […]

April 8, 2022

James Bond collection on Prime Video

The entire catalogue of James Bond movies – including 2021’s No Time To Die – will become available to stream via Prime Video on April 15th. This marks the first time all the films have been included on a single streaming platform. However, Amazon warns that the collection will only be available to subscribers “for […]

April 8, 2022By Nik Roseveare