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Ampere Analysis

Forecast: Spending on US streamers to slump

The average annual spend per US household on video services is set to fall by 8 per cent by 2027 according to research from Ampere Analysis. 2023 will become known as the year when per-household spending on subscription streaming (SVoD) services in the US could no longer compensate for the continued decline in pay-TV and […]

March 7, 2023

Analysis: SVoDs set for $8.5bn sports rights spend

Subscription OTT services’ spend on sports rights globally will reach $8.5 billion (€7.9bn) in 2023, a 64 per cent increase compared to 2022, according to a report from Ampere Analysis analysing the role of sports in the streaming wars. The research also predicts that the share of spend on sports rights by streaming platforms will […]

February 20, 2023

Study: Comedy most pirated genre

Research from software provider Synamedia analysing the impact of sports and entertainment piracy across seven countries and the potential revenues that would result from converting pirate viewers to legal subscribers, finds the value of entertainment piracy is three times bigger than sports piracy and that the fragmentation of rights across more services is now affecting […]

February 2, 2023By Colin Mann

Research: Netflix US ad tier drives sign-ups

Netflix recorded its highest daily subscription sign-up rate in the US since the start of the pandemic in April 2020 with the launch of its ad-supported plan on November 3rd, according to a report by Ampere Analysis. Specifically, the release of the ad tier led to a 58 per cent increase in the streamer’s average […]

January 20, 2023By Colin Mann

Forecast: Content investment growth slumps in 2023

Ampere Analysis expects global content expenditure to increase by just 2 per cent year-on-year – the lowest growth in over a decade (excluding the pandemic slump of 2020). This is in stark contrast to 2022 during which global content spend is projected to have grown by 6 per cent to $238 billion (€230bn), driven primarily […]

January 3, 2023By Colin Mann

Analysis: Bundling, pricing key to US SVoD retention

As SVoD services in the US mature, pricing and bundling are key to retention, according to a report by Ampere Analysis. Newer platforms (including Disney+) tend to have higher levels of both sign-up and churn as they rely more heavily on individual title launches, while established SVoD platforms’ sign-up and churn rates are much more […]

December 20, 2022By Colin Mann

Research: Paramount+ best-value US SVoD

Priced at $6 (€5.70) but with a content value of over $8.50 a month, Paramount+ is the best value streaming service in the US, according to the latest Popularity and Critical Rating data from Ampere Analysis. Disney+ is a close second with a content offer able to justify its recent $3 per month price increase […]

December 9, 2022By Colin Mann

Analysis: Local Originals mean smaller Netflix ad-tier discount

Commissioning data from November 2022 analysed by Ampere Analysis showed that there was a negative correlation between the volume of upcoming Netflix Originals, and the level of discount Netflix is offering for subscription to its new ad-funded tier in non-English speaking markets. According to Senior Analyst Olivia Deane, throughout 2022 Netflix made increasing efforts in […]

December 8, 2022By Colin Mann

Analysis: Many SVoD Originals based on pre-existing IP

Commissions based on adaptations, franchises and other forms of pre-existing Intellectual Property (IP) accounted for 64 per cent of leading global SVoD platforms’ slate of new Scripted Originals in the US in the first half of 2022, according to Ampere Analysis’s How original are SVoD Originals report? Including Unscripted Originals, the share of IP-based commissions […]

November 28, 2022By Colin Mann

Analyst: ITVX could cannibalise linear

UK commercial broadcaster ITV’s shift towards a digital-first content strategy could cannibalise its linear services, according to Neil Anderson, Analyst at Ampere Analysis. In a blog post, he notes that ITV is placing exclusive Originals and a digital-first windowing strategy at the heart of its new hybrid AVoD/SVoD service, ITVX, which will integrate ITV’s three […]

November 24, 2022By Colin Mann