Advanced Television

Ampere Analysis

Analysis: Disney tops 100m US SVoD subs

Disney surpassed a milestone this quarter, topping 100 million subscribers to its streaming services in the US for the first time in early Q4 2021, according to research firm Ampere Analysis. By the end of this quarter, the wide content portfolio and aggressive pricing offered by the Disney+, Hulu and ESPN+ bundle will further boost […]

November 29, 2021

Analyst: Prime Video continues to boost EPL reach

In Q3 2019, research firm Ampere reported that the reach of live English Premier League (EPL) coverage had increased to nearly three-quarters of domestic fans as Amazon Prime Video acquired rights to 24 matches per season. Two years later, those with access to live coverage at home has increased from 72 per cent of UK […]

November 25, 2021By Colin Mann

Analyst: ‘D2C unlikely for top-flight football’

Although a number of sports have benefited from the arrival of OTT players and the introduction of direct-to-consumer services, the prospect of some of the leading properties, such as the Premier League, La Liga, Serie A and the Bundesliga, adopting pure D2C strategies remains unlikely, according to Jacopo Genovese, Senior Analyst at Ampere Analysis. Addressing […]

November 16, 2021Colin Mann @ SportsPro OTT Summit

Analysis: Global markets key to Netflix expansion

An Ampere Analysis report shows where Netflix is likely to increase its content investment as the streaming giant’s focus of activity becomes more global than ever. Between Q4 2019 and Q3 2020, North American commissions accounted for 55 per cent of Netflix Original titles, but this share fell to 45 per cent between Q4 2020 […]

November 8, 2021

Analysis: Netflix adds older, sheds younger viewers

Findings from Ampere Analysis reveal a shift in the Netflix core audience, with the firm’s consumer data for Q3 2021 illustrating the rapid demographic changes in media consumption as the world emerges from lockdown. Netflix is beginning to lose its youth-skewing customer base as people of all ages are seeking on-demand entertainment. In some mature […]

October 14, 2021

Report: European broadcasters ramp up commissioning

A report by Ampere Analysis shows that Europe’s public service and commercial broadcasting groups have accelerated their commissioning activity as they emerge from pandemic into a rapidly shifting landscape. Many broadcasters are in a challenging position, having been damaged by the effects of Covid-19 on advertiser confidence, experiencing gradually declining audience figures and facing down […]

October 6, 2021

Analyst: C4 sale threatens UK production sector

The UK government has reaffirmed its intention to review the ownership model and remit of Channel 4 (C4), but the proposed privatisation of the publicly-owned broadcaster would significantly impact the UK’s independent production sector, suggests Ampere Analysis’s Neil Anderson. In an Insight post, the analyst notes that the UK’s television industry’s international success is widely […]

September 30, 2021By Colin Mann

Analysis: Netflix Originals as popular as major movies

Research from Ampere Analysis comparing content popularity ratings from different distributors and commissioners has estimated that roughly a quarter of titles released in the last five years expected to achieve long term popularity are Netflix Originals – matching Disney and WarnerMedia in producing valuable longer-term content. For this analysis, Ampere has used its proprietary Critical […]

September 13, 2021By Colin Mann

Report: ⅔ European sports fans reliant on FTA TV

A report by Ampere Analysis has found that, while in the last decade, pay-TV’s share of sports rights – by value – has grown by 20 per cent in Western Europe, only one in three sport fans has access to premium sport channels. Free-to-air channels reach over 800 million Europeans, leading to increased engagement in […]

September 1, 2021By Colin Mann

Quantity equals quality for US AVoDs

As US households increasingly shift towards online content platforms, a quarter of US Internet users now rely on a mix of Advertising-funded Video on Demand (AVoD) and Subscription Video on Demand (SVoD) services for their entertainment, notes research firm Ampere Analysis. This figure has risen from 15 per cent in Q1 2020. Ampere’s latest catalogue […]

August 10, 2021