UK commercial broadcaster ITV’s shift towards a digital-first content strategy could cannibalise its linear services, according to Neil Anderson, Analyst at Ampere Analysis. In a blog post, he notes that ITV is placing exclusive Originals and a digital-first windowing strategy at the heart of its new hybrid AVoD/SVoD service, ITVX, which will integrate ITV’s three […]

A combined offering of Disney+ and Hulu would account for the largest share of the 100 most popular titles of any US SVoD service, according to a recent study by Ampere Analysis. At approximately 30 per cent, the player would enjoy a comprehensive lead on Netflix’s 23 per cent. Among these titles are shows from […]

HBO Max is the SVoD service with the highest volume of award-winning content in the US, offering just shy of 700 championed films and TV shows, followed by Netflix and Prime Video with over 500 titles each. This is according to a study by Ampere Analysis based on over 35 international media awarding bodies.In terms […]

Cheaper ad-funded tiers could prove an effective way for families to reduce their spend on video services, according to Annabel Yeomans, Senior Analyst at Ampere Analysis. In a blog post, she notes that Disney+ and Netflix have now confirmed plans to launch a cheaper, ad-funded tier alongside their usual subscription service in a range of […]

Research from Ampere Analysis shows that Disney has taken a firm lead for scripted content in North America, having ordered more new scripted content by the end of September than it took in the whole of 2021. Netflix has focused more on international with its scripted output falling by 15 per cent in North America […]

From holding a 72 per cent share of the 100 most popular SVoD titles in the US in August of 2015, Netflix has seen a steady decline to under 30 per cent in the last seven years, notes Josh Rustage, Analyst at Ampere Analysis. “Ampere’s proprietary Popularity Score, which measures online engagement with individual titles, […]

The number of adaptations of video game-based intellectual property (IP) by the TV and movie industries has been growing consistently over the last two decades, and today 20 to 25 movies and TV series are released per year based on games. The proportion of TV series in particular is increasing over time, according to a […]

Gaming and video viewing are among a wide range of media activities competing for user attention across a broad set of demographics. US consumers spend five times longer per day watching video than they do playing games, however, according to Ampere Analysis’s report The future of the Attention Economy: Games vs. Video, more money is […]

Western Europe will generate annual revenues of $1.9 billion (€1.9bn) for Netflix from advertising by 2027, more than the US and almost as much as North America ($2.1 billion when Canada is included), according to a report by Ampere Analysis. The study forecasts that an additional $841 million will be earned from ad tier subscription […]

Netflix beat its own record by commissioning new Original first-run TV or movie content from 28 different markets in the second quarter of 2022, according to a report by Ampere Analysis. This reflects the increasing importance of the international audience to the company’s continued growth. Netflix has commissioned new content from 44 territories since the […]