Advanced Television

Ampere Analysis

Data: Game streaming just 5% of Western market in 2021

Ampere Analysis data shows that the North America and Europe games content and cloud gaming PC subscription market was worth $3.7 billion (€3.3bn) in 2021, growing 57 per cent from $2.3 billion in 2020. The market, which combines games content subscription services that give access to a catalogue of games and services that offer access […]

March 18, 2022

Analysis: Weekly episodes drive longer term engagement

In contrast to Netflix’s strategy of full season releases, mirrored by other platforms such as Prime Video and Hulu, a wave of new SVoD entrants are employing the classic model of gradual episode releases for their own original titles, but the trend may be only temporary, according to Ampere Analysis. A weekly release schedule limits […]

March 15, 2022

Analysis: Netflix to break Original TV shows record

Netflix is set to release more Original TV content in 2022 than ever before, with 398 shows already expected to air on the platform throughout the year, according to Ampere Analysis’s latest data. This figure only includes those shows either scheduled to premiere or those scheduled to complete production and likely to premiere in 2022 […]

February 22, 2022

Analysis: Discovery extends commissioning lead

Discovery was the greatest global commissioner of TV shows in 2021, with a record-breaking 556 first-run TV titles commissioned in the year, according to Ampere Analysis. This extends Discovery’s lead of 46, recorded in 2020, to 153 titles by the end of 2021. ViacomCBS pipped Netflix for second place with 406 titles, compared to Netflix’s […]

January 27, 2022

Analyst: UK TV sector facing perfect storm?

According to Richard Broughton, Director at Ampere Analysis, the UK government’s plan to freeze the BBC licence fee for two years – and to look at the abolition of the fee in 2027 – is just the latest in a number of major structural and political challenges facing the UK television sector. In a blog […]

January 20, 2022By Colin Mann

Prediction: International expansion key for OTT

OTT services will aim to grow their subscriber bases in 2022 by focusing on markets beyond North America and Western Europe and diversifying their content offering, according to industry experts at Ampere Analysis. After the pandemic disrupted filming schedules and with the fierce competition between the SVoD platforms, a large quantity of new high-quality Scripted […]

January 17, 2022

Prediction: SVoDs to consolidate

The latest viewpoint from Ampere Analysis suggests that, as the TV industry emerges from its Covid-induced boom, a double wave of merger and acquisition activity will be the trend to watch this year. As players now have a good understanding of what is required to maintain market position from a content perspective in this fiercely […]

January 10, 2022By Colin Mann

Analysis: SVoDs drive $220bn content spend

Global content spend saw double digit growth in 2021, with research firm Ampere Analysis expecting it to exceed $220 billion (€195.3bn), with growth driven by SVoD platforms. Specifically, investment rose 14 per cent compared to 2020, representing an increase of over $20 billion. Apple TV+, Disney+, HBO Max, Peacock and Paramount+ invested over $8 billion […]

December 20, 2021

Analysis: SVoDs drive content internationalisation

Analysis from Ampere focuses on changes in the country of origin of the most popular titles on the SVoD platforms. Historically, US content has tended to dominate on the global stage, while in individual countries, local content has often held the balance of power. But this is beginning to change. In 2017, 15 per cent […]

December 13, 2021

Analysis: Disney tops 100m US SVoD subs

Disney surpassed a milestone this quarter, topping 100 million subscribers to its streaming services in the US for the first time in early Q4 2021, according to research firm Ampere Analysis. By the end of this quarter, the wide content portfolio and aggressive pricing offered by the Disney+, Hulu and ESPN+ bundle will further boost […]

November 29, 2021