Gaming and video viewing are among a wide range of media activities competing for user attention across a broad set of demographics. US consumers spend five times longer per day watching video than they do playing games, however, according to Ampere Analysis’s report The future of the Attention Economy: Games vs. Video, more money is […]
Western Europe will generate annual revenues of $1.9 billion (€1.9bn) for Netflix from advertising by 2027, more than the US and almost as much as North America ($2.1 billion when Canada is included), according to a report by Ampere Analysis. The study forecasts that an additional $841 million will be earned from ad tier subscription […]
Netflix beat its own record by commissioning new Original first-run TV or movie content from 28 different markets in the second quarter of 2022, according to a report by Ampere Analysis. This reflects the increasing importance of the international audience to the company’s continued growth. Netflix has commissioned new content from 44 territories since the […]
Ampere Analysis has opened its first office in North America, in Culver City, Los Angeles. With its movie-making past, Ampere says LA is the ideal location for serving the firm’s growing roster of broadcast and media clients including major film studios, streaming players, telecoms and pay-TV operators, TV channel groups and technology companies. Executive Director […]
Paramount+ entered the UK streaming market – currently dominated by giants Netflix and Prime Video – on June 22nd with a focus on local content and the Crime & Thriller genre. According to a report by Ampere Analysis, Paramount+ holds now the second largest slate of SVoD titles commissioned in the UK in 2022, with […]
Noting reports that Netflix may be mulling a bid for streaming platform operator Roku, Toby Holleran, Research Manager, Ampere Analysis, identifies one obvious barrier for Netflix in that it would need to raise the cash to fund such an acquisition, given that it already carries $15 billion (€14.4bn) of long-term debt, and total liabilities of […]
Netflix is now at or above 30 per cent European content in nearly all of its major European markets, according to research from Ampere Analysis. The notable exception is the UK and Ireland, where 27 per cent of titles are European. France is also slightly under, as are minor markets Belgium and Switzerland. With European […]
In March 2022, the number of Original and Exclusive titles in Netflix’s US catalogue accounted for more than 50 per cent of all available content for the first time in the company’s history. According to Ampere Analysis’s Subscription Video on Demand (SVoD) tracking data, there are now over 3,700 Original-branded (i.e., Original and Exclusive) movies […]
Q1 2022 saw streamers display an increased commitment to returning series, with more TV shows for VoD platforms renewed for their second or later season than ever before, according to Ampere Analysis. The increase in the volume of streaming renewals is being driven by relative newcomers to the VoD landscape such as Disney+ and Discovery+, […]
Major AVoD platforms have joined the original content goldrush, with groups such as Roku, Tubi and IMDb TV (soon to be Freevee) collectively releasing over 100 brand new original titles in the last two years. A report from Ampere Analysis also finds that the US AVoD services with the highest investment in original content have […]