Advanced Television

Amplified Intelligence

Amplified Intelligence adds emotional measurement

Amplified Intelligence, a source for attention measurement, has announced the addition of an emotional measurement layer to its proprietary data capture tool, attentionTRACE. This new feature provides data and insight into how audiences respond to ads at an emotional level, as well as correlations between emotions and attention. After five years of analysing real human […]

June 18, 2024

Research: TV delivers high active engagement

Amplified Intelligence, a source for accurate attention measurement, has released an in-depth evaluation of attention paid to ads on linear TV and BVoD (broadcast video on demand). Conducted in partnership with Irish research consultancy provider, RED C Research, and TAM Ireland — the Irish TV measurement organisation — key results include the finding that 62 […]

April 9, 2024

Snap, Amplified Intelligence seek to measure AR attention

Amplified Intelligence, a source for attention measurement, has partnered with Snapchat on an approach to assess how augmented reality (AR) Lenses captivate audiences. Conducted in partnership with global media agency OMD, the research initiative facilitated live analysis of in-the-moment human attention on Snapchat AR Lenses, producing the most accurate measurement to date. Catalysed by the […]

March 14, 2024

Amplified Intelligence partners with Chalice

Amplified Intelligence, a source for attention measurement, has partnered with Chalice Custom Algorithms – an AI application backed by TD7, The TradeDesk’s investment arm – to bring together real human attention data and smart bidding technology. The partnership seeks to help media buyers boost ROI and cut wastage by instantly directing ad spend to high-engagement […]

October 9, 2023

TV attention planning tool launched by Amplified Intelligence

Amplified Intelligence, the omnichannel attention measurement company, has announced the newest iteration of its attentionPLAN offering – the attention planning tool which covers linear TV, CTV, Socials, YouTube and other major digital platforms. Now equipped with Attention-Adjusted Reach Curve (AARC) functionality, the product elevates reach-based planning by filtering out non-attentive impressions, giving media planners a […]

June 7, 2023

Amplified Intelligence launches attentionPROVE

Amplified Intelligence, the attention measurement company, has announced the launch of its new campaign evaluation tool, attentionPROVE. Live across several markets – including the US, Canada, Australia, UK, Ireland, France, Germany, Poland, Sweden, Denmark, and Dubai – the product will help brands and agencies understand and maximise attention in ad campaigns in real-time. The technology […]

April 13, 2023

Amplified Intelligence unveils next gen attentionPLAN solution

Amplified Intelligence, the omnichannel attention measurement company, has unveiled the next generation of its attentionPLAN solution. The attention planning tool covers linear TV, CTV, Socials, YouTube and other major digital platforms. attentionPLAN has been designed and built over two years with the help of experts across the advertising ecosystem – thought leaders from Brands, Agency […]

January 24, 2023

Research: Platform choice impacts ad attention

Research into the role of attention across TV advertising from addressable TV provider Finecast shows that the platform on which an ad is served directly impacts the active attention viewers commit to it. The findings also show that: Attention paid to an ad on TV is more active and consistent across its duration than on […]

May 19, 2022