Advanced Television

Apple TV

Analysis: Weekly episodes drive longer term engagement

In contrast to Netflix’s strategy of full season releases, mirrored by other platforms such as Prime Video and Hulu, a wave of new SVoD entrants are employing the classic model of gradual episode releases for their own original titles, but the trend may be only temporary, according to Ampere Analysis. A weekly release schedule limits […]

March 15, 2022

Apple TV+ ordered first Spanish-language drama

Apple TV+ has announced Midnight Family, a 10-episode medical drama created for television by Gibrán Portela (Güeros, The Untamed) and Julio Rojas (La Jauría), and executive produced by Pablo Larraín and Juan de Dios Larraín (Spencer, A Fantastic Woman), that marks its first all-Spanish-language Apple Original series. Currently in production in Mexico City, the series […]

March 15, 2022

Apple lands Lewis Hamilton doc

Apple has landed a new feature documentary about the life and career of seven-time Formula One world champion Lewis Hamilton. The documentary will feature full access to Hamilton and his team, on and off the track, and an all-star cast of guest interviews. The documentary will be produced by Hamilton himse;f, Penni Thow, Box to […]

March 11, 2022

Apple signs MLB deal

Apple and Major League Baseball (MLB) have announced a Friday Night Baseball deal that will see a weekly doubleheader stream to fans in eight countries, including the US and the UK, exclusively on Apple TV+ when the regular season begins in April.In addition to Friday Night Baseball, fans in the US will be able to […]

March 9, 2022By Nik Roseveare

Apple TV+ on Comcast platforms

Comcast and Apple have confirmed the launch of Apple TV+ across Comcast’s entertainment platforms in the US, including Xfinity X1, Xfinity Flex and XClass TV. Apple TV+ has begun its rollout on Xfinity X1, Xfinity Flex and XClass TV and will be available across all eligible devices in the coming days. Apple TV+ launched on […]

March 8, 2022

Forecast: LatAm OTT revenues at $14bn by 2027

OTT TV episode and movie revenues for 19 Latin American countries will double to $14 billion (€12.9bn) in 2027, according to the Latin America OTT TV and Video Forecasts report from analyst firm Digital TV Research. This growth comes despite the poor economic situations in most countries. SVoD will contribute $9.7 billion by 2027. From […]

March 7, 2022

Apple halts all business in Russia

Apple has halted all product sales in Russia in response to the country’s invasion of Ukraine. The tech giant was said it was “deeply concerned” about the Russian invasion and stands with those “suffering as a result of the violence”. Apple Pay and other services such as Apple Maps have also been limited. Apple’s full […]

March 2, 2022

KCP invests in Jellyfish Pictures

Private Equity house, Key Capital Partners (KCP), has completed a minority investment into Jellyfish Pictures. Jellyfish provides animation, visual effects (VFX) and art department services to media corporations around the world. Clients include Disney+, Netflix, DreamWorks, Apple TV, HBO, Sky, BBC and Amazon. Jellyfish Pictures has worked on a slate of well-known productions such as […]

March 1, 2022

Analysis: SVoDs nearing price ceiling

Findings from business intelligence company Morning Consult suggest that US consumers’ ideal price point for streaming services is $12 (€10.70). That price showed no movement from a 2019 survey. Consumers’ optimal price for ad-supported services also held steady at $10. Analysis was conducted using the Van Westendorp model, a model that finds an optimum price […]

February 28, 2022By Colin Mann

More Snoopy for Apple TV+

Apple has announced that season two of The Snoopy Show will premiere with all six episodes on March 11th on Apple TV+. Peanuts fans all around the world can also look forward to two new Peanuts specials coming soon to Apple TV+, including It’s the Small Things, Charlie Brown a new original special in celebration […]

February 23, 2022By Nik Roseveare