Data: Amazon half of new UK SVoD sign-ups in Q4
Kantar, the data, insights and consulting company has published Q4 2020 results from its Entertainment On Demand service in the UK. With 12.9 million subscriptions taken out last year, the service reveals the following consumer behaviours in the three months to December 2020: Amazon Prime membership jumped again in Q4, with 53.5 per cent of […]