disguise, a specialist in real-time visual experiences, has partnered with the Portland Trail Blazers to broadcast augmented reality (AR) graphics created by tracking a handheld camera during a basketball game. The AR graphics bring fans a more in-depth view of the action with live in-game stats. “The NBA has provided live game data for a […]
Aryel, the Augmented Reality (AR) marketing platform, has announced the launch of its new display advertising technology Ads Manager. The innovative solution elevates user behaviour analysis to new levels of precision and detail, providing marketers with comprehensive data to maximise the impact of their campaigns while delivering engaging user experiences. The launch of the new […]
Following Apple’s recent unveiling of its Vision Pro headset, S&P Global Market Intelligence believes that the tech firm is set to play a key role in revitalising the AR/VR market. Neil Barbour, associate research analyst at S&P Global Market Intelligence, commented: “The AR/VR hardware segment found a relatively low ceiling as an extension of the […]
According to a new study by Fact.MR, a provider of market research and competitive intelligence, the global metaverse gaming market is expected to garner $1.3 trillion (€1.2trn) by the end of 2033, expanding at a CAGR of 38.2 per cent from 2023 to 2033. The metaverse, which has been attracting a lot of new users, […]
A survey commissioned by Vizrt, a specialist in real-time graphics and live production solutions for content creators, outlines the changing landscape of sports consumption and reveals drastically different habits for younger audiences. While over 76 per cent of respondents’ top choice for watching sports content is still on television, these preferences change based on demographic. […]
Comms technologist Ericsson and fabless semiconductor company MediaTek are claiming a new 5G upload speed record of 440 Mbps in low-band and mid-band spectrum using Uplink Carrier Aggregation. The uplink speed brings better, smoother experiences for the likes of video conference users, streamers, and their audience with more frames per second and higher image resolution. […]
Teenagers and those in their early twenties are leading the way when it comes to excitement about the coming weekend’s Eurovision Song Contest and are keen to further enhance their Eurovision experience by using technology, according to research by communications and media software and services Amdocs. The survey of 1,000 UK consumers found that Generation […]
Atlantic Productions, has created an immersive digital experience that will allow viewers following the Coronation to interact with the Crown Jewels that will be used to crown King Charles III on May 6th. The experience is available exclusively via the Sky News App and website on smartphones around the globe. The AR experience also gives […]
Ross Video, a global player in live video production solutions, has announced a new partnership with DreamWall, a provider of augmented reality and virtual studio services based in Charleroi, Belgium. The partnership brings together the advanced technology of Ross Video’s Voyager platform and DreamWall’s cutting-edge design to create a new standard for live video production. […]
French VR and immersive content producer Lucid Realities (part of CLPB Media Group) is to launch a distribution platform of virtual and augmented reality content, dubbed Unframed Collection, in Q3 2023. Dedicated to professionals in platforms and cultural locations offering immersive experiences, this B2B catalogue already boasts some thirty audiovisual works and should reach between […]