Immersive entertainment specialist Layered Reality has secured an investment deal worth £1.75 million with Channel 4’s consumer investment arm, Channel 4 Ventures. The media for equity deal enables Layered Reality’s immersive experiences to reach a TV audience for the first time. Over the course of a year, The Gunpowder Plot, Jeff Wayne’s The War of […]
Channel 4 and Snapchat will launch a new augmented reality (AR) feature on Channel 4’s Snapchat profile for the Paris 2024 Paralympic Games. Fans will be able to put themselves into the heart of the action in Paris by trying out multiple Paralympics events through AR – including archery and athletics – using Snapchat. The […]
Snapchat has recently unveiled a range of product updates on its social media platform – from more expansive optimisation choices that drive lower-funnel conversions to new brand-specific ad formats that achieve cost-effective reach. “These new products and improvements offer partners compelling ways to reach the Snapchat audience,” the company wrote in a blog post. “And […]
SailGP has launched new Augmented Reality (AR) and Virtual Reality (VR) features in the SailGP app – providing fans with an enhanced viewing experience of the league’s Season 4 Grand Final, taking place on July 13th and 14th in San Francisco. For the first time, fans watching the high-speed racing – either in person or […]
VideoAmp, a media measurement company, has announced a strategic collaboration with Snap. The social technology platform will integrate its first-party data, video, and augmented reality (AR) inventory into VideoAmp’s cross-platform planning solution, enabling advertisers to make strategic budget allocations to reach audiences across linear TV, streaming and digital platforms. Leveraging VideoAmp’s big data and tech […]
Explore the intricate realm of online gambling and discover how you can improve your experience. This guide will help you understand the essentials, benefits and potential pitfalls of online gambling. Stay informed to make smarter decisions in your digital gaming journey. In the continuously evolving landscape of online gambling, it is crucial to stay informed […]
Vizrt, a specialist in real-time graphics and live production solutions for content creators, has announced an entirely new way for organisations to communicate and connect with audiences via Viz Virtual Studio Go. In the age of hybrid working, learning, and connecting, it’s become a key challenge to capture and keep audience attention. To solve […]
Amplified Intelligence, a source for attention measurement, has partnered with Snapchat on an approach to assess how augmented reality (AR) Lenses captivate audiences. Conducted in partnership with global media agency OMD, the research initiative facilitated live analysis of in-the-moment human attention on Snapchat AR Lenses, producing the most accurate measurement to date. Catalysed by the […]
Facebook may have famously brought live streaming to the masses in 2017, but the platform had been around for a while before then. In fact, online casinos were some of the early pioneers of this technology and they helped highlight its capabilities. When live streaming went mainstream, it was a massive boost for online casinos. Since […]
TeamViewer has announced a strategic partnership with AR startup Almer. This news comes on the heels of Apple’s entry into the AR market with the launch of their Vision Pro headset in February. The Almer Arc headset enables collaboration with remote individuals as if they were physically present and augmentation of the wearer’s environment with […]