Vizrt, a specialist in real-time graphics and live production solutions for content creators, has announced an entirely new way for organisations to communicate and connect with audiences via Viz Virtual Studio Go. In the age of hybrid working, learning, and connecting, it’s become a key challenge to capture and keep audience attention. To solve […]
Amplified Intelligence, a source for attention measurement, has partnered with Snapchat on an approach to assess how augmented reality (AR) Lenses captivate audiences. Conducted in partnership with global media agency OMD, the research initiative facilitated live analysis of in-the-moment human attention on Snapchat AR Lenses, producing the most accurate measurement to date. Catalysed by the […]
Facebook may have famously brought live streaming to the masses in 2017, but the platform had been around for a while before then. In fact, online casinos were some of the early pioneers of this technology and they helped highlight its capabilities. When live streaming went mainstream, it was a massive boost for online casinos. Since […]
TeamViewer has announced a strategic partnership with AR startup Almer. This news comes on the heels of Apple’s entry into the AR market with the launch of their Vision Pro headset in February. The Almer Arc headset enables collaboration with remote individuals as if they were physically present and augmentation of the wearer’s environment with […]
disguise, a specialist in real-time visual experiences, has partnered with the Portland Trail Blazers to broadcast augmented reality (AR) graphics created by tracking a handheld camera during a basketball game. The AR graphics bring fans a more in-depth view of the action with live in-game stats. “The NBA has provided live game data for a […]
Aryel, the Augmented Reality (AR) marketing platform, has announced the launch of its new display advertising technology Ads Manager. The innovative solution elevates user behaviour analysis to new levels of precision and detail, providing marketers with comprehensive data to maximise the impact of their campaigns while delivering engaging user experiences. The launch of the new […]
Following Apple’s recent unveiling of its Vision Pro headset, S&P Global Market Intelligence believes that the tech firm is set to play a key role in revitalising the AR/VR market. Neil Barbour, associate research analyst at S&P Global Market Intelligence, commented: “The AR/VR hardware segment found a relatively low ceiling as an extension of the […]
According to a new study by Fact.MR, a provider of market research and competitive intelligence, the global metaverse gaming market is expected to garner $1.3 trillion (€1.2trn) by the end of 2033, expanding at a CAGR of 38.2 per cent from 2023 to 2033. The metaverse, which has been attracting a lot of new users, […]
A survey commissioned by Vizrt, a specialist in real-time graphics and live production solutions for content creators, outlines the changing landscape of sports consumption and reveals drastically different habits for younger audiences. While over 76 per cent of respondents’ top choice for watching sports content is still on television, these preferences change based on demographic. […]
Comms technologist Ericsson and fabless semiconductor company MediaTek are claiming a new 5G upload speed record of 440 Mbps in low-band and mid-band spectrum using Uplink Carrier Aggregation. The uplink speed brings better, smoother experiences for the likes of video conference users, streamers, and their audience with more frames per second and higher image resolution. […]