Advanced Television


Forecast: Robust growth for spend on emerging devices

Total value of three emerging categories of products – augmented and virtual reality headsets, smart home devices, and wearables – is expected to reach $369.6 billion (€318bn) by the end of this calendar year and swell to $524.9 billion by the end of 2025 according to data from International Data Corporation (IDC). Collectively, these products […]

October 4, 2021

Pixotope bolsters workforce with three hires

Pixotope, a solution for live augmented reality and virtual production, has added three big names to its global leadership team. After a strong year of growth in 2021, the company has established itself as one of the market’s key players, securing talent from some of the biggest technology providers in the world. Ben Davenport joins […]

September 28, 2021

Forecast: AR to see 22-fold revenue growth by 2030

Augmented reality (AR), a popular tool for entertainment, is expected to one day replace smartphones, according to GlobalData. The data and analytics company notes that within the next ten years, AR will be a $152 billion (€128.1bn) industry – a huge 22-fold growth. With metaverse megatheme looming and the tech’s part to play in the […]

September 6, 2021

Edge Innovation Center from ESPN

ESPN has launched the ESPN Edge Innovation Center, aiming to collaborate with other leaders in technology to explore how new technologies such as 5G, Augmented and Virtual Reality (AR/VR) and mobile edge computing (MEC) can enable new ways for fans to experience sports. The ESPN Edge Innovation Center will include key partnerships in the categories […]

September 6, 2021

Survey: Gen Z flocking to interactive video

Agora, a platform for real-time engagement APIs, has released research on Gen Z preferences for real-time engagement technologies. Real-time engagement refers to digital experiences that are interactive, collaborative and shared, through technology like live video, live audio and extended reality (AR and VR). For its research, Agora commissioned a survey of over 1,000 US-based Gen […]

August 25, 2021

disguise powers AR Euroleague Basketball Final Four pre-game

With the Euroleague basketball finals set to be played on May 28th – 30th in an empty Lanxess Arena in Cologne, Filmmaster Events reached out to creative studio Ombra to help create an explosive and unforgettable pre-game countdown. The team relied on the disguise Augmented Reality (AR) workflow powered by three gx 2c media servers […]

August 17, 2021

Report: VAR bridging digital and physical worlds

Rapid acceleration in innovation in virtual and augmented reality (VAR) space is quickly bridging the digital and physical worlds to deliver tangible and significant applications across diverse industries. GlobalData, a data and analytics company, identifies VAR as a leading innovation driven technology and has picked top startups in VAR space with high probability of becoming […]

August 5, 2021

Survey: AR overtakes AI as most disruptive tech

Augmented reality (AR) has replaced artificial intelligence (AI) as the most disruptive emerging technology, according to a survey by GlobalData, a data and analytics company. GlobalData’s latest report, Emerging Technology Sentiment Analysis Q2 2021, reveals that 70 per cent of industry professionals surveyed stated that AR would disrupt their industry most out of a selection […]

July 26, 2021

Pixotope announces major hires and promotions

Pixotope, the solution for live Augmented Reality and virtual production, has made two senior promotions and a new hire within its leadership team. The appointments follow the continued expansion of the company’s global staff, reflecting both its ambition and commitment to delivering first-class customer experience to creators and broadcasters across the live media and production […]

June 29, 2021

Report: Ecosystem approach and 5G will maximise AR market

A Strategy Analytics’ and Huawei’s white paper shows that key features of 5G networks including Guaranteed Bit Rates, Latency, Accurate Positioning and Mobility will impact AR. The report, titled AR Insight and Application Practice, says Edge computing and storage is also essential to deliver the full benefits of AR. David MacQueen, Executive Director of the […]

June 22, 2021